2012 Radio Mercury Awards Winners Announced
JWT San Juan Wins Best of Show
 New York, NY – October 3, 2012 -- Winners for the 2012 Radio Mercury Awards were announced this evening at the 21st annual awards reception at the Highline Ballroom as part of the 2012 Advertising Week Conference in New York. This year’s Best of Show Award was awarded to JWT San Juan for their campaign, “The Most Popular Song” for client Banco Popular de Puerto Rico by JWT San Juan/Medianet, marking the first time a Spanish Language spot and/or campaign has won Best of Show.
“’The Most Popular Song,’ by JWT San Juan was truly the most thought provoking, creative and effective submission we heard,” said Bill Ludwig, Chairman and CEO, Campbell Ewald, and Chief Judge for the 2012 Radio Mercury Awards. “This campaign helped reinvent the way clients use radio as an advertising medium, and most importantly found a unique way to directly connect with consumers.”
“This was a stellar year for radio creative, the winning brands showcase the array of radio’s advertisers,” said Erica Farber, President and CEO, Radio Advertising Bureau. “This is a true testament to radio’s ability to engage consumers, build awareness and influence culture.”
 This year’s Marketer of the Year Award was presented to Martine Reardon, chief marketing officer, Macy’s on behalf of radio by Greg Glenday, president, Connections, Clear Channel Media + Entertainment. This award was presented to Macy’s for their partnership with radio and truly understanding the value of the medium and taking advantage of all that it has to offer by utilizing radio across multiple channels, from local connections to national outreach via broadcast, digital, social media, live events, personality and artist integration.
The lively ceremony hosted by Clear Channel’s Q104.3 Rock and Roll Morning show host, Jim Kerr, also featured appearances by many of Radio’s leading brand personalities including: CBS Radio personalities Ty Bentli, NOW 92.3’s and Wayne Cabot, WCBS 880; and Emmis Radio Hot 97 personalities, Peter Rosenberg and Cipha Sounds. DJ Whutevva, from Clear Channel’s Power 105 served as the guest DJ for the night.
Also in attendance were numerous leaders from the creative and advertising community including the aforementioned Bill Ludwig, Campbell Ewald, and Macy’s chief marketing officer Martine Reardon; Heidi Fleischer Moltner, Coca-Cola Company; David McKillips, Six Flags; Aldo Quevedo, president and CCO, Dieste; Christian Carl and Israel Garber, executive creative directors, Havas Worldwide; as well as creative teams from BBDO NY, DDB NY, Fitzgerald+Co, JWT New York, JWT San Juan, and Saatchi & Saatchi. Student finalists in attendance included students from The Creative Circus, Miami Ad School and the Portfolio Center.
Below is a list of the winning spots. To listen to all of the work awarded at tonight’s ceremony log onto www.radiomercuryawards.com.
2012 Radio Mercury Awards Winners:
$50,000 Grand Prize Best of Show
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan / Medianet
$5,000 Prize Agency / Production Winner
Too Old
Citibank
Publicis New York
$2,500 Prize Agency / Production Winner
Cock Fight
HBO/ Eastbound and Down
BBDO New York
$10,000 Integrated Radio Campaign Winner
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan / Medianet
$5,000 Public Service/Awareness Winner
Husband
Mujeres Latinas en Accion
Lapiz
$5,000 Radio Campaign Winner
The Most Interesting Man
Heineken USA – Dos Equis
Havas Worldwide New York
$5,000 Radio Innovation Prize
Open Happiness Rollercoaster Record
The Coca-Cola Company
Fitzgerald+Co
$5,000 Radio Station Produced Winner
Shifty Eyes
Oak Park Natural Pet & Fish
WGN - Tribune
$5,000 Spanish Language Winner
Clear Words
P&G / Clearblue
Lapiz
$2,500 Student Produced Winner
The Vow
National Coalition Against Domestic Violence
The Creative Circus
About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,000 commercials have competed for over $3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.
Media Contact:
Meghan Buonocore
212-681-7215
mbuonocore@rab.com
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Radio Mercury Awards | 125 West 55th Street, 21st Floor, New York, NY 10019 | PH: 212-681-7207 | mercury@rab.com
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