2014 Radio Mercury Award Finalists Announced
DDB NY and Clear Channel Media + Entertainment Lead the Pack
with Highest Number of Finalists

GEICO Named 2014 Radio Marketer of the Year
May 9, 2014 -- New York, NY – 157 radio spots and campaigns have made it to the finals of the 2014 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. DDB NY and Clear Channel Media + Entertainment lead this year’s entries throughout multiple categories. Publicis Kaplan Thaler and The Richards Group closely follow with multiple nominations. The Radio Marketer of the Year will be awarded to GEICO at the June 4 awards event.

The 2014 finalists incorporate a wide range of small to large advertising agencies and radio stations alike, as well as national and regional advertisers from the automotive, consumer packaged goods, beer, entertainment, fast food, financial services, insurance, telecommunications and retail categories. Entries were judged on their creativity, originality and effective communication of a brand’s message.

“This group of finalists all created stories to help develop their client’s brand and messaging,” noted Matt Eastwood, chief creative officer, DDB NY and Chief Judge for the 2014 Radio Mercury Awards. “We really heard a new level of creative executions specific to what radio does best and that is storytelling.”

“Radio continues to be an effective and strategic medium to build brand awareness and drive ROI, no matter the advertiser or marketer,” said Erica Farber, president and CEO of the Radio Advertising Bureau. “Not only am I encouraged by the creative use of radio, which is always set at such a high bar, but I am thrilled to see the caliber of radio station produced spots and campaigns shining in this year’s competition.”

The final round judging panel included Chief Judge Matt Eastwood, chief creative officer, DDB NY; Jill Applebaum, group creative director, JWT NY; Chris Beresford - Hill, executive creative director, BBDO NY; Wayne Best, founder, COG NYC; Pablo Buffagni, chief creative officer, Grupo Gallegos; Jim Elliott, chief creative officer, Y&R NY; Mark Gross, executive vice president / executive creative director, DDB Chicago; Joe Johnson, executive creative director, Publicis, NY; and Jeff Vinick, EVP, Executive Creative Officer, Deutsch NY.

2014 Radio Mercury Awards Finalists: - To listen to this year’s finalists click here.

Agency/Production

Smelliest Words 1    
Breath Savers    
Arnold

Smelliest Words 2    
Breath Savers    
Arnold

Retirement Speech    
The Mutual Fund Store
Bailey Lauerman

Chandler    
AT&T    
BBDO New York

Fog Head
McDonald's
Bernstein-Rein Advertising

Food Sedan    
McDonald's    
Bernstein-Rein Advertising

Function Brain    
McDonald's    
Bernstein-Rein Advertising

Congrats Tina    
New Mexico Health Insurance Exchange    
BVK

Purse Radio Spot    
Wellmark    
Campbell Mithun

S'No Risk Weather Guarantee    
Toro    
Campbell Mithun

Tobacco Free Radio - Maggie    
Texas Health Resources    
Commerce House

Adjectives    
Arby's    
CP+B

Cousin Bobby    
The Clorox Company - Pine-Sol    
DDB California

I'm Sorry, I Was Eating a Milky Way - Sitter    
Mars, Inc. - Milky Way    
DDB Chicago

I'm Sorry, I Was Eating a Milky Way - Troop Leader    
Mars, Inc. - Milky Way    
DDB Chicago

I'm Sorry, I Was Eating a Milky Way - Valet    
Mars, Inc. - Milky Way    
DDB Chicago

Meeting    
New York Lottery    
DDB NY

Thoughts - Wheresquirrel    
New York Lottery    
DDB NY

CEO/Hippie    
Netflix    
Deutsch LA

Grandma/Goth    
Netflix    
Deutsch LA

Baby Seals    
Security Service Federal Credit Union    
Greatest Common Factory

Wine    
Security Service Federal Credit Union    
Greatest Common Factory

Best Dressed    
Dos Equis / Heineken    
Havas Worldwide NY

Mousehole Theater - "Browser"    
Reckitt-Benckiser / DCON    
Havas Worldwide NY

Was I Good This Year?    
Wisconsin Lottery    
Hy Connect

F&Easy    
Fresh&Easy
Ignited

When I Grow Up     
McDonalds    
Leo Burnett

Parachute Pants    
Jeopardy    
Oink Ink Radio

Back To School    
Great Clips    
Periscope

Baby Abstract     
P&G / ZzzQuil    
Publicis Kaplan Thaler

Calculus Checkers     
P&G / ZzzQuil    
Publicis Kaplan Thaler

Semicolon Mime    
P&G / ZzzQuil    
Publicis Kaplan Thaler

Built for Speed - Office    
California Academy of Sciences    
Ron Foth Advertising

Giant Dinosaur Egg Hunt    
Columbus Zoo and Aquarium    
Ron Foth Advertising

Beef Burgundy     
MILLER COORS    
Saatchi and Saatchi

Remote Control    
MILLER COORS    
Saatchi and Saatchi

Algebra Land    
Colonial Williamsburg    
The Martin Agency

French Accent    
Colonial Williamsburg    
The Martin Agency

Pat A Cake    
GEICO    
The Martin Agency

Autocorrect    
Motel 6    
The Richards Group

If It Ain't Chikin Itz Cheetin    
Chick-fil-A    
The Richards Group

Ooh Babee I luv yer Grill    
Chick-fil-A    
The Richards Group

Shake    
Motel 6    
The Richards Group

Zombies    
Motel 6    
The Richards Group

Kid    
Great Clips    
Van Winkle + Pearce

Momsong :30    
Old Spice    
Wieden+Kennedy

Momsong :60    
Old Spice    
Wieden+Kennedy

Scary    
Papa Murphy's    
WONGDOODY

Eagle Drummer    
Hillshire Farms - Ball Park Finest    
Young & Rubicam NY

Millard Fillmore    
Hillshire Farms - Ball Park Finest    
Young & Rubicam NY

Robo-Abe    
Hillshire Farms - Ball Park Finest    
Young & Rubicam NY

Innovative Use of Radio

Alan Varner    
Little Caesars    
Barton F. Graf 9000

Endangered song    
Smithsonian’s National Zoo and Conservation Biology Institute    
DDB NY

Speakers    
Designated Drivers on Demand    
Esparza Advertising

Wake Up    
Pepsico    
JWT San Juan

Six Corners Radio     
Allstate Insurance Company    
Leo Burnett

21 Grams Short    
Belgian Road Safety Institute    
TBWA Brussels

Integrated Radio Campaign    

Alan Varner    
Little Caesars    
Barton F. Graf 9000

It Can Wait     
AT&T    
BBDO New York

Super Bowl Weekend Powered By M&M’s!     
M&M Mars    
CBS Radio New York / WFAN AM & FM

Thoughts     
New York Lottery    
DDB NY

Enjoy The Road Ahead    
SafeAuto Insurance Company    
Greatest Common Factory

Honor This     
Sprint    
Leo Burnett

Pain and Gain     
Paramount Home Media    
Radio Tag

7 Days to Sunday: Super Bowl Football Fan Machine    
Horizon Media    
WestwoodOne

PSA

Learning
AdCouncil
DDB NY

Annie    
DPA    
Dieste

Happy Birthday, Smokey Bear    
The Advertising Council    
FCB West

Toys    
States United To Prevent Gun Violence    
Grey

You Can't Hear Our Differences    
Polyphony    
gyro

BBQ    
Ad Council/AdoptUSKids    
Kirshenbaum Bond Senecal + Partners

Gay Wedding    
Anti-Defamation League    
Publicis Kaplan Thaler

Police Officer    
Anti-Defamation League    
Publicis Kaplan Thaler

Inspiration    
Special Olympics    
Wunderman

Tree Love Jam    
Tree People    
Wunderman

Mozart    
Newtown Action Alliance    
Young & Rubicam NY

Radio Campaign

Lumberjack Singers    
MNsure    
BBDO Proximity Minneapolis

Fog Head & Function Brain    
McDonald's    
Bernstein-Rein Advertising

Get Up On Outta Here    
AirFastTickets.com    
Clear Channel Creative Services Group

Mountain Calling    
Windham Mountain Resort    
Clear Channel Creative Services Group

I'm Sorry, I Was Eating a Milky Way
Mars, Inc. - Milky Way    
DDB Chicago

Powerball - Social, Meeting and Picture     
New York Lottery    
DDB NY

Thoughts     
New York Lottery    
DDB NY

Netflix Holiday Radio    
Netflix    
Deutsch LA

Forever First    
First Citizens Bank    
Factory Detroit Inc.

Body Solutions
Body Solutions    
Fitzgerald+CO

Lederhosen and Spork    
Summit Brewing Co.    
Gabriel deGrood Bendt

Seeds of Doubt - (Wife, Husband, Kids)    
California Milk Processors Board    
Goodby Silverstein & Partners

Baby Seals, Dignity, Wine    
Security Service Federal Credit Union    
Greatest Common Factory

Mother    
Urology Specialists    
Journal Broadcast Group

Wake Up    
Pepsico    
JWT San Juan

The Everyday Collection    
Target    
mono

Fairy Godmother Classics    
NASCAR    
Ogilvy

Tough Questions    
Jeopardy    
Oink Ink Radio

A Minute for the Animals    
PETA    
People for the Ethical Treatment of Animals

Moontower Comedy Festival     
Moontower Comedy & Oddity Festival    
proof advertising

ZzzQuil Sleep Radio / Snippets Calculus Checkers     
P&G / ZzzQuil    
Publicis Kaplan Thaler

Shiny-16th Century-Intro    
Splash Express    
Sonoma Media Group

The Breathe Easies    
Ad Council    
The Barbarian Group

2013-14 Motel 6 Radio
Motel 6    
The Richards Group

Fishy Jokes     
Oak Park Natural Pet and Fish    
Tribune

Scary Good Coffee     
Dark Matter Coffee    
Tribune

ID Angel - What is ID Angel?; Right Now;
Revolutionary    
ID Angel    
Zubi Advertising

Radio Promotion of the Year

Rain    
KXL Promo    
Alpha Broadcasting

KNZR AM FM Greatest Generation
Various Clients     
Buckley Radio Bakersfield

Wing Bowl 22    
WIP Radio - Steven Singer Jewelers    
CBS Radio

2013 iHeartRadio Music Festival    
iHeartRadio    
Clear Channel Media + Entertainment

iHeartRadio Congrats Jared Leto
iHeartRadio        
Clear Channel Media + Entertainment

iHeartRadio Music Awards Tease    
iHeartRadio    
Clear Channel Media + Entertainment

iHeartRadio Music Festival 2013 Tease    
iHeartRadio     
Clear Channel Media + Entertainment

Y100 Jingle Ball    
WHYI    
Clear Channel Media + Entertainment

Hot Holiday Wish    
Hot 101.5 and Aio Wireless    
Cox Media Group Tampa

Salute Your Hero    
Wendys    
Entercom Norfolk

Keep Humming Along    
Texaco    
Katz Media Group

The Black Keys     
Warner Brothers Records / Q Prime    
Radio Tag

Madea Stuff a Family Stocking     
Tyler Perry's Madea Christmas    
Steve Harvey Radio Network

Cubs Summer    
Chicago Cubs    
Tribune

Radio Station Produced

Dent    
Buy Doors Direct    
Clear Channel Creative Services Group

Earmuffs    
Windham Mountain Resort    
Clear Channel Creative Services Group

Lunchtime Momma    
Bimbo Bakeries    
Clear Channel Creative Services Group

Shake Your Buddha    
AirFastTickets.com    
Clear Channel Creative Services Group

700 WLW Salute Thanksgiving Workers    
WLW    
Clear Channel Media + Entertainment

Blown Away    
iHeartRadio    
Clear Channel Media + Entertainment

Don't Tell Mommy    
Lily & David Fine Jewelers    
Clear Channel Media + Entertainment

EA-Officer    
Events & Adventures    
Clear Channel Media + Entertainment

Radio Works    
Clear Channel Media + Entertainment: Cedar Rapids/Iowa City    
Clear Channel Media + Entertainment

WLW Opening Day 2014    
WLW    
Clear Channel Media + Entertainment

Zerorez Potty Patch    
Zerorez    
Cox Media Group Atlanta

Soulshine Pizza - Freaky Fall    
Soulshine Pizza    
Cromwell Radio Group

Roll Call    
Washington Potatoes    
Disney

"Erv-toberfest"    
Erv's Mug    
Entercom Milwaukee

Monster Mother Trucker    
Flower Gallery    
St. Pier Group / Renda Broadcasting

Are you bored?    
Santa's Village Azoosment Park    
Tribune

Fishy Jokes 1    
Oak Park Pet and Fish    
Tribune

Scary Good Coffee 7    
Dark Matter Coffee    
Tribune

Stories    
MoreFm    
MoreFm

Fast Lane Operetta    
Fast Lane Outfitters, ASAP Energy Inc.    
Wright Broadcasting Systems

Can You Imagine    
Gunther's Games    
Zimmer Radio and Marketing Group

Spanish Language Single

Surrounded by Flavor    
McDonald's    
Alma DDB

Sushi    
Betis Olive Oil    
BBDO Puerto Rico

James Bond Ortega    
Argentina New Cinema    
Conill

Alarm Clock    
California Milk Processor Board    
Grupo Gallegos

Boss    
California Milk Processor Board    
Grupo Gallegos

Demon    
Pizza Patrón    
Richards / Lerma

Spanish Language Campaign

Ad a Lil' Puerto Rican Flavor    
Betis Olive Oil    
BBDO Puerto Rico

Despiertas Bien    
California Milk Processor Board    
Grupo Gallegos

Wake Up    
Pepsico    
JWT San Juan

All About Great Stories     
Chicago Latino Film Festival    
Lapiz

Student Produced

IT Guy    
Tiger Balm    
Adhouse

Warzone    
Youth Outreach Services    
Columbia College Chicago

The Blessing    
Kleenex    
Creative Circus

I'm Going to Die    
The Humane Society    
Portfolio Center

Detective X. Lax    
Ex-Lax    
The Creative Circus

Existential Crisis    
Fancy Feast    
The Creative Circus

Vampire    
7-Eleven    
The Creative Circus

Bullying Hurts    
University of Texas at Arlington    
UTA Radio.com

Guitar Center Radio    
Guitar Center    
VCU Brandcenter

Winners will be announced on Wednesday, June 4 at the Annual Radio Mercury Awards Event at Le Poisson Rouge in New York City. A limited amount of tickets are available for purchase. Contact mercury@rab.com or call 212-681-7207 or log onto www.radiomercuryawards.com for details.

About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 17,500 commercials have competed for over $3.1 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards.  The Radio Advertising Bureau produces the Radio Mercury Awards.

Media Contact:

Meghan Buonocore
212-681-7215
mbuonocore@rab.com



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