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Radio Revenue Sector Definitions Spot – Revenue generated from traditional (on-air) :60, :30 and shorter length spots on radio stations on a market-by-market basis including "unwired rep networks" Digital – All revenue derived from the website including: banner ads, tile ads, pop-up ads, internet/web streaming and dedicated streaming advertising, e-commerce; text and email messaging, other mobile media, web-affiliate relationships (Spot). Also includes HD, HD 2 and HD 3 stations Network – Revenue generated by traditional (on-air) wired and traffic networks Off-Air / Non-Spot / Non-Traditional Revenue – Revenue generated from and related to gate receipts, signage, concessions, sponsorships, merchandising and print activities (Spot) (Source: Miller, Kaplan, Arase & Co.,) |
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