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Second Consecutive Year of Growth for Radio
Radio’s Top Ad Categories Consistent Since 2007 CLICK HERE FOR FULL REPORT ![]() According to Jeff Haley, RAB President and CEO, "The diversity of Radio's revenue mix helped our industry achieve a second consecutive year of growth since rebounding from the recession. Spending across Radio's top five categories has been consistent since 2007 and contributed greatly to Radio's revenue performance. Further, while Automotive remains dominant, the categories ranked #2 to #5 have grown closer to each other compared to 2007 levels and now represent a larger percent of the overall pie." ![]() Representing a broad mix, Radio's 2011 leading spenders are derived from seven different categories: ![]() "A year-end spending increase of 5% by three of the top five categories, combined with the contribution of Digital and Off-Air to Radio's bottom line, buoyed Radio during the uncertain environment that existed in 2011. We believe we are well-positioned for a continued positive trend through 2012," stated Haley. ![]() "Radio's Digital gains signify our ability to capitalize on advertisers' growing reliance on connecting with consumers. Driven by Radio's mobility, local appeal and scale, broadcasters are finding more and more ways to generate the interactive experience expected in today's marketplace." *Spot Radio, Digital and Off-Air revenues are based on a pool of more than 100 markets as reported by the accounting firm of Miller, Kaplan, Arase & Co. and extrapolated to the entire U.S. Digital Revenue is comprised from activity generated by websites, Internet/web streaming and HD Radio including HD2 and HD3 stations. Network Revenue includes the top five Radio network companies. Revenue data has been randomly verified since 2002. |
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If you have any questions, please email revenuereport@rab.com or call 212-681-7200. |