Radio Shows Revenue Gains Again in Q1 2012

Digital, Off-Air, Political Spending Shine


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New York, New York - May 18, 2012 - Radio posted its third consecutive Q1 increase in 2012 with a 1% rise to $3.814B. Surges in Digital (+10%) and Network (+8%) and a significant increase in Off-Air (+3%) combined with a stable Spot sector, led to the positive results.

“Q1 2012 results confirm that Radio commands a solid position in brands’ total marketing plans,” stated Erica Farber, RAB President and CEO. “While advertisers continue to capitalize on Radio’s Spot and Network efficiencies, they’re increasingly utilizing local digital capabilities and audience engagement that this medium affords.”

Growth from a diverse group of categories and advertisers contributed to the Q1 increases. “Radio continues to benefit from new advertisers beyond the traditional top tier,” stated Farber. “Advertisers using Radio to sell products and promote program tune-in have consistently enhanced their Radio presence. These increases confirm Radio’s ability to drive sales and brand awareness.”

The top ten Spot Radio advertisers for Q1 2012 in order: ·

  • Comcast Xfinity Cable - $89.7M 
  • McDonald’s - $87.6M
  • Safeway - $59.3M
  • Verizon Wireless - $48.5M
  • GEICO - $46M
  • AT&T - $45.5M
  • T-Mobile - $42.2M
  • Toyota Dealer Association - $41.7M
  • Fox TV Network - $39.6M
  • Honda Dealer Association - $32M

Political advertising is playing an important role in Radio’s 2012 revenue growth. The RAB has partnered with PQ Media to provide the industry with a deep-dive view of the political sector and its impact on Radio.

*Spot Radio, Digital and Off-Air revenues are based on a pool of more than 100 markets as reported by the accounting firm of Miller, Kaplan, Arase & Co. and extrapolated to the entire U.S. Digital Revenue is comprised from activity generated by websites, Internet/web streaming and HD Radio including HD2 and HD3 stations. Network Revenue includes the top five Radio network companies. Revenue data has been randomly verified since 2002. 

The lineup of markets/stations/networks may vary from year to year.  Percent change is calculated on revenue adjusted to current year reporting.

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.

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If you have any questions, please email revenuereport@rab.com or call 212-681-7200.