Q2 Upticks in Spot, Digital and Off-Air Sectors

Double Digit Increases for Automotive in First Half 2012


New York, New York - September 13, 2012 - Radio experienced another quarter of growth across the Spot, Digital and Off-Air sectors - up 1% for Q2 2012 and First Half 2012. Digital continues to be Radio's fastest growing sector - up 3% for the quarter and 7% for the half.

A number of advertiser categories significantly increased their spending. Automotive solidified its position as Radio's leading revenue category, 17% ahead of second place Communications. Rounding out Radio's Top 5 categories are Restaurants, Television/Networks/Cable Providers, and Beverages.

"Advertisers continue to maximize Radio's value within their mix with creative use of the medium's various offerings - be they on-air, online or on the go", stated Erica Farber, RAB President and CEO. "Today's listeners are engaging and interacting with Radio across all platforms."

Political advertisers also helped the bottom line in this key presidential and senatorial election year. Within the Miller Kaplan X Ray markets, political accounted for $15.2M for Q2 2012 and $22.5M year-to-date through June.

*Spot Radio, Digital and Off-Air revenues are based on a pool of more than 100 markets as reported by the accounting firm of Miller, Kaplan, Arase & Co. and extrapolated to the entire U.S. Digital Revenue is comprised from activity generated by websites, Internet/web streaming and HD Radio including HD2 and HD3 stations. Network Revenue includes the top five Radio network companies. Revenue data has been randomly verified since 2002. 

The lineup of markets/stations/networks may vary from year to year.  Percent change is calculated on revenue adjusted to current year reporting.

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.


If you have any questions, please email revenuereport@rab.com or call 212-681-7200.