Communications, Financial Services and Retail Shine in Q1 2013

Radio’s Digital and Off-Air Sectors Post Solid Gains as Spot Levels Off


New York, New York – May 17, 2013 – Radio’s first quarter was flat at $3.5B, aided by an uptick in Spot in March after a sluggish start to the year.  Both Digital and Off-Air performed well throughout the quarter and were up 9% and 5% respectively.


Spot spending by Communication/Cellular advertisers soared by over 1/3 (36%) for this quarter, propelling the category to #1 for the period.   Also up – in rank order based on spending – were Financial Services (+13%), Department/Discount Stores & Shopping Centers (+58%), and Home Furnishings/Floor Coverings (+6%).   While dollar volume was virtually flat for Television/Networks/Cable Providers (-3%) and Restaurants (-2%), these were solid contributors to radio’s bottom line in the #2 and #4 spots; Automotive declined 20% and slipped to the #3 rank.


"Major increases in radio advertising by Communications/Cellular and Financial Services went a long way to offset a drop in Automotive spending,” stated RAB’s President & CEO Erica Farber.  “Additionally, spending is up in the Department/Discount Stores category – reflecting increased confidence among retailers who have experienced radio’s ability to drive traffic and sales.”



“Radio’s digital sector revenue continues to grow as radio stations invest in and promote their digital offerings to listeners, driving increased attention by the ad buying community,” Farber added.

*Spot Radio, Digital and Off-Air revenues are based on a pool of more than 100 markets as reported by the accounting firm of Miller, Kaplan, Arase & Co. and extrapolated to the entire U.S. Digital Revenue is comprised from activity generated by websites, Internet/web streaming and HD Radio including HD2 and HD3 stations. Network Revenue includes the top five Radio network companies. Revenue data has been randomly verified since 2002. 

The lineup of markets/stations/networks may vary from year to year.  Percent change is calculated on revenue adjusted to current year reporting.

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.


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