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2013 Radio Mercury Award Finalists Announced
May 9, 2013 -- New York, NY – 114 radio spots and campaigns have made it to the finals of the 2013 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand’s message.

The 2013 finalists incorporate a wide range of small to large advertising agencies and radio stations alike, as well as national and regional advertisers from the automotive, consumer packaged goods, beer, entertainment, fast food, financial services, insurance, telecommunications and retail categories.

“Radio is the ultimate storyteller medium,” noted Bill Cimino, chief creative officer, Y&R Midwest and Chief Judge for the 2013 Radio Mercury Awards. “The finalists going forward all created a bit of magic and developed stories as a way to help build their client’s brand and message.”

“We continue to see marketers and advertisers leverage radio in unique ways,” said Erica Farber, president and CEO of the Radio Advertising Bureau. “I’m really encouraged by the level of agency finalists and radio station finalists as well. This is a great example of the overall breadth and scope of radio; it continues to be an effective and strategic medium to build brand awareness and purchase intent, no matter the advertiser or marketer.”

The final round judging panel included Chief Judge Bill Cimino, chief creative officer, Y&R Midwest; Jim Elliott, chief creative officer, Y&R NY; Aldo Quevedo, principal, creative director, Richards/Lerma; Tiffany Rolfe, chief content officer, Co: Collective; Mark Simon, chief creative officer, Campbell Ewald/DET; Chris Smith, brand creative group head, The Richards Group; Mike Sullivan, group creative director, DDB Worldwide.

2013 Radio Mercury Awards Finalists: - To listen to this year’s finalists click here.

Agency/Production

Deal Limbo Holiday
Boost Mobile    
180LA    

MetroPC(Beep)
Boost Mobile   
180LA    

Let's Talk Again
Cricket Wireless    
Alma DDB
    
Not New York
Carnival   
Arnold

Sound FX
McDonald's   
Arnold
   
Abbreviation   
Little Caesars
Barton F. Graf 9000 LLC   

Do Not Call
Little Caesars   
Barton F. Graf 9000 LLC   

Roll Call
Ragu   
Barton F. Graf 9000 LLC   

Sharing
Ragu   
Barton F. Graf 9000 LLC   

Trojan Horse   
Mars / Snickers
BBDO New York   

Cancel Plans
Trojan Condoms   
COLANGELO   

Do Aliens Drink
Coke Zero   
CP+B   

Finance Spot
Crystal Springs   
Cramer-Krasselt   

Dog Walker
Mars, Inc.   
DDB Chicago   

Spray Tan
Mars, Inc.   
DDB Chicago   

Wife
Mars, Inc.   
DDB Chicago   

Man Musings   
Dr Pepper Snapple Group
Deutsch LA   

Man Musings 2
Dr Pepper Snapple Group   
Deutsch LA   

Marilyn
FreshDirect   
DiMassimo Goldstein   

Ship My Pants   
Kmart
Draftfcb   

Heavy Metal Black Coffee
Wrigley   
Energy BBDO   

Stalker Breakfast Burrito
Wrigley   
Energy BBDO   

Language Lessons | #29C Lederhosen
William K Busch Brewing Company   
Fleishman-Hillard Creative   

Banning Social Media   
Ely Chamber of Commerce
GIRAFFE   

Ex-Girlfriends
California Milk Processor Board   
Goodby Silverstein & Partners   

Wonder Drug   
California Milk Processor Board
Goodby Silverstein & Partners   

Elves   
Heineken USA - Dos Equis
Havas Worldwide New York   

Holiday Countdown   
Wisconsin Lottery
Hy Connect   

Testimanial
Heineken USA - Tecate   
iNSPIRE!   

Bird Calling
Jiffy Lube   
JWT Atlanta   

Flaming Guitar   
Jiffy Lube
JWT Atlanta   

Drunk Call
Ford Motor Company   
JWT San Juan   

Longer Merry Christmas
Heineken   
JWT San Juan

Hot Dog
Allstate   
Leo Burnett Chicago   

On Hold
Allstate   
Leo Burnett Chicago   

Teenager   
Fifth Third Bank
Leo Burnett Chicago   

Bacon
Target Grocery   
mono   

Tomato
Target Grocery   
mono   

Retrain Your Brain
Virgin Mobile
Mother   

Poor College Kid
Wheel Of Fortune   
Oink Ink Radio   

Supermarket   
BevMo!
Pereira & O'Dell   

Freaky   
Plunkett's Pest Control   

Taps   
Marine Week
Rodgers Townsend   

Body Makeover
California Academy Of Sciences   
Ron Foth Advertising   

Audio Book
Charter Communications
The Richards Group
   
Pigeon   
State Farm
Translation / Pirate NY   

Larry   
DieHard
Y&R Midwest   

Stretch   
DieHard
Y&R Midwest   

Marty   
Campbell's
Young & Rubicam NY

Integrated Radio Campaign

The Bing Lounge
Microsoft Bing
Alpha Broadcasting   

A Long Day of Childhood
Ragu   
Barton F. Graf 9000 LLC   

Do Not Call - Little Caesars
Little Caesars    
Barton F. Graf 9000 LLC

Bathroom Line, Beer Run, She Texted Back   
Red Stripe
BBDO New York / Pirate NY   

Every Beat Matters
Save the Children
BBDO New York   

Purity Brewed   
William K Busch Brewing Company
Fleishman-Hillard Creative

Bank of Mom and Dad
Fifth Third Bank   
Leo Burnett Chicago   

Anti-Bullying
Clear Channel Milwaukee   
Marketron   

Longer Merry Christmas   
Heineken
JWT San Juan

PSA

Terrie's Voice Tip
CDC   
Arnold   

The Beat Behind the Song
Save the Children   
BBDO New York   

The Beat of the Village
Save the Children   
BBDO New York   

Toni
Autism Speaks   
BBDO New York   

Valentine's Day Rendezvous
CBS Cares   
CBS RADIO   

HASHTAG KILLER: CABLE GUY
Water is Life   
DDB NY   

Meditation Mom
Ad Council/Adopt US Kids   
Kirshenbaum Bond Senecal + Partners   

What They Do Know
GunFreeKids.Org   
Little Big Mouth   

Learning
Ad Council   
Mister Face   

POMP & CIRCUMSTANCE
Ad Council / US Army   
Publicis New York   

Happy Fumes (cigarette song)
Indoor Smoking Ban Coalition   
Shoreline Communications

My Country
Moms Demand Action for Gun Sense In America   
Young & Rubicam NY   

Radio Campaign

Terrie / Bill / Nathan
CDC   
Arnold   

A Long Day of Childhood
Ragu   
Barton F. Graf 9000 LLC   

Little Caesars Radio
Little Caesars   
Barton F. Graf 9000 LLC   

You're Not You When You're Hungry Radio
Mars / Snickers   
BBDO New York

Nude Beach, Shirt, Sweater, Basketball
Gillette   
BBDO New York /Pirate NY

Bathroom Line, Beer Run, She Texted Back   
Red Stripe
BBDO New York / Pirate NY       
   
Choose Happy   
CareerBliss.com
Clear Channel Creative Services Group   

I'm Sorry
Milky Way - Mars   
DDB Chicago   

Taco Bell Dollar Cravings Menu Launch: Drooling, Nom Nom Nom, Jill
Taco Bell   
Deutsch LA   

Banning Social Media, Moment of Silence, Don't Need Twitter
Ely Chamber of Commerce
GIRAFFE   

Baby Shower, Derby, New Lunch, Politico
Frank's Red Hot Sauce   
Havas Worldwide New York / Pirate NY   

Good Breath is a Good Move
P&G / Scope   
Publicis New York   

ZzzQuil Sleep Line   
P&G / ZzzQuil
Publicis New York   

This is the High Life
Miller High Life   
Saatchi & Saatchi   

Stretch, Drought, Berries
DieHard   
Y&R Midwest   

Ford Parts Unknown   
Ford Parts & Services
Young and Rubicam   

Radio Innovation
Judges collectively determined that the entries submitted into the radio innovation category did not fully meet the criteria and have decided not to award in this category.

Radio Station Produced

Don't Die Laughing
Digestive Health Specialists   
Bonneville Seattle

Dave
CareerBliss.com   
Clear Channel Creative Services Group   

Mindy   
CareerBliss.com
Clear Channel Creative Services Group   

Quickie
Prostate Cancer Foundation   
Clear Channel Creative Services Group   

Rock Ballad   
CareerBliss.com
Clear Channel Creative Services Group   

Tom   
CareerBliss.com
Clear Channel Creative Services Group
  
Castle of Color Valentine's Day
Castle of Color   
Clear Channel Media + Entertainment   

Justin Timberlake Tease
WFLZ   
Clear Channel Media + Entertainment   

Get to Know Bank of England...Arkansas
Bank of England   
Entercom Radio
   
Pants
Snap Fitness   
Grace Broadcast Sales   

This Is Your Captain Speaking
Howell County Outpost   
Ozark Radio Network   

Waccamaw Metal Recycling   
Waccamaw Metal
Qantum Communications of Myrtle Beach   

Plan to   
Chicago Food & Wine
Tribune   

Spanish Language

Polaca   
American Honda Motor Co., Inc.
Concept Cafe Advertising   

Descapotable
Toyota Camry   
Conill Advertising   

Motociclista   
Toyota Camry
Conill Advertising   

Alarma   
California Milk Processor Board
Grupo Gallegos   

Asalto   
California Milk Processor Board
Grupo Gallegos   

23 Segundos
Susan G. Komen for the Cure   
JWT San Juan   

Feliz Navidad Más Larga
Heineken   
JWT San Juan   

Llamada
Ford Motor Company   
JWT San Juan   

Anillo   
Mujeres Latinas en Accion
Lápiz   

Flor   
Mujeres Latinas en Accion
Lápiz   

Student Produced

Chicago Lights Gives
Chicago Lights   
Columbia College Chicago

Lucy
Child Help   
Miami Ad School   

Polifrutilingual   
Chapstick
Miami Ad School   

The Lesson   
Feeding America
Miami Ad School   

Something Different
Botot Toothpaste   
VCU Brandcenter   

Winners will be announced on Wednesday, June 5 at the Annual Radio Mercury Awards Event at the Highline Ballroom. A limited amount of tickets are available for purchase. Contact mercury@rab.com or call 212-681-7207 or log onto www.radiomercuryawards.com for details.

About the Radio Mercury Awards
The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,500 commercials have competed for over $3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards.  The Radio Advertising Bureau produces the Radio Mercury Awards.

Media Contact:
Meghan Buonocore
212-681-7215
mbuonocore@rab.com