logo P R E S S    R E L E A S E

2017 Radio Mercury Awards Finalists Announced

BBDO NY, DeVito/Verdi, and iHeartMedia Creative Services Lead the Way as Finalist Front-Runners

T-Mobile Named 2017 Radio Marketer of the Year
May 4, 2017 -- New York, NY – 117 radio spots and campaigns have made it to the finals of the 2017 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students.  BBDO NY, DeVito/Verdi, and iHeartMedia Creative Services lead this year’s entries throughout multiple categories. The Radio Marketer of the Year will be awarded to T-Mobile at the June 1 awards event in New York.

The 2017 finalists incorporate a wide range of small to large advertising agencies and radio stations, as well as national and regional advertisers from the automotive, consumer packaged goods, entertainment, financial services, insurance, travel & tourism, telecommunications, and quick serve restaurant categories. Entries were judged on their creativity, originality and effective communication of a brand’s message.

“We’ve said all year ‘Anything is Possible’ on the radio, and that writers can create limitless opportunities with the right story,” said Mark Gross, founder and creative director, Highdive Advertising and chief  judge for the 2017 Radio Mercury Awards. “The spots and campaigns moving on to the next round tell their stories with intriguing and nuanced executions.”

“This list of 117 agencies, production companies, radio stations and universities, have reached an exceptionally high level of creative excellence,” noted Erica Farber, president and CEO of the Radio Advertising Bureau. “No matter the advertiser or market size, the ability to build brand awareness and drive ROI is truly unique to radio. All of these finalists creatively succeed on delivering that promise.” 

The final round judging panel included Chief Judge Mark Gross founder and creative director, Highdive Advertising; Wade Alger, Executive Creative Director, TBWA Chiat Day New York; Sean Bryan, Co-Chief Creative Officer, McCann; Peter Kain, Executive Creative Director, BBDO New York; Paula Maki, Managing Creative Director, mono San Francisco; Jorge Murillo, Vice President / Executive Creative Director, Alma DDB; and Andrès Ordóñez, Chief Creative Officer, Energy BBDO.  

2017 Radio Mercury Awards Finalists - (To listen to this year’s finalists click here.)

Agency/Production

Break Out the Pepsi    
Pepsi    
BBDO New York

Poor Parched Mouth    
Pepsi / Mountain Dew    
BBDO New York

Try a Little Jingle    
goodnessKNOWS®    
BBDO San Francisco

Try a Little Voice Acting    
goodnessKNOWS®    
BBDO San Francisco

Wrestler    
Jack Link's Jerky    
Carmichael Lynch

Toyota Dealer - One    
Chevrolet        
Commonwealth//McCann

Toyota Dealer - Two    
Chevrolet    
Commonwealth//McCann

The Catch    
McDonald's    
Cossette Chicago

DMV    
Taco Bell    
Deutsch LA

Work Emails    
Taco Bell    
Deutsch LA

Follicular Lymphoma    
Mount Sinai Hospital    
DeVito/Verdi

Robert Woo    
Mount Sinai Hospital    
DeVito/Verdi

Rosemary McGinn    
Mount Sinai Hospital    
DeVito/Verdi

Slow Cooked     
Schlotzsky's    
FOCUS Brands

Adios Amigo     
Heineken / Dos Equis    
Havas New York

Sarah    
Regional Help Wanted    
Hyperbolic Creative

The Wild Kingdom of Food    
Quiznos    
Karsh Hagan

Dream of Chicken    
Chick-fil-A    
McCann New York

The Five Stages    
Mr. Rooter    
McKee Wallwork & Company

Letters from the Road of Adventure    
Gulf States Toyota    
MMB

Dentist    
HuHot Mongolian Grill    
Shine United

Facelift    
Motel 6    
The Richards Group

Man Bun    
Motel 6    
The Richards Group

Millennials    
Motel 6    
The Richards Group

Clip Show    
Bestway Disposal    
Vladimir Jones

Life    
Old Spice    
Wieden+Kennedy

The Food Chain Has Changed - Performance Review    
Los Angeles Zoo    
wongdoody

Big Idea Showcase Award

GE Podcast Theater presents life.af/ter    
GE    
BBDO New York

Foot Locker Audio Tours    
Foot Locker    
BBDO New York

Resistance Radio    
Amazon    
Campfire at SapientRazorfish

Stereotypical Trump    
Creatives Against Contradictions    
Creatives Against Contradictions

Music Resource Center    
MRC Cincinnati    
Hubbard Radio Cincinnati

The Refugee Nation    
Amnesty International    
Ogilvy

Integrated Campaign with Radio/Audio


GE Podcast Theater presents life.af/ter    
GE    
BBDO New York

Terrible Quotes campaign: Afraid, Washington, Stay in School    
SafeAuto Insurance    
Greatest Common Factory

Say it with Pepsi    
Pepsi    
J. Walter Thompson Puerto Rico

T-Mobile One Takeover    
T-Mobile    
Katz Media Group

Get your fair face on!    
OC Fair    
Sensis Inc

Smokeless Doesn't Mean Harmless     
FDA    
Sensis Inc

International Radio or Audio Showcase    

Anchor Milk Slams    
Fonterra    
Colenso BBDO

Morse Code    
Rustlers    
Droga5

Office    
Blooms Pharmacy    
FCB South Africa

Recycled Commercial    
Light Recycle    
Newcap Radio

Gourmet Meals    
ProDiet    
Ogilvy & Mather Group HK

Sightseeing    
Orbis    
Ogilvy & Mather Group HK

PSA Spot or Campaign

Unfairy Tales - Ali    
UNICEF    
180LA

Tougher Than Tough    
AARP    
Advertising Council

Unwanted STD    
Women's Fund of Omaha    
BVK

Lullaby :30, Shirt :30 and Cook :30 Campaign    
Alzheimer’s Association    
Full Contact

Gore    
PETA    
Havas New York

Horror Show     
PETA    
Havas New York

Cruelest Show On Earth    
Big Cat Rescue    
PP+K

It’s A Horrible Life    
Big Cat Rescue    
PP+KWTMX-FM

Radio Campaign

It's Really Time to letgo    
letgo    
CP+B

Craverider    
Dr Pepper Snapple Group    
Deutsch LA

Honest Mornings: Work Emails, Tax Day, DMV    
Taco Bell    
Deutsch LA

Mount Sinai Radio Campaign 1    
Mount Sinai Hospital    
DeVito/Verdi

Mount Sinai Radio Campaign 3    
Mount Sinai Hospital    
DeVito/Verdi

Long Story Short - Campaign 1    
Quikrete    
Fitzgerald+CO

Long Story Short - Campaign 2    
Quikrete    
Fitzgerald+CO

Terrible Quotes
SafeAuto Insurance
Greatest Common Factory

Sleep Train    
Sleep Train    
Hubbard Broadcasting Inc

Extra Money    
Peninsula General Insurance    
iHeartMedia Creative Services Group

Holy Shyp That Was Easy    
Shyp App    
iHeartMedia Creative Services Group

Oh Boy, Make it Roy    
Roy Rogers Restaurants    
iHeartMedia Creative Services Group

Go Before It's Cool    
Brooklyn Film Festival    
TBWA Chiat Day NY

2017 Motel 6 Radio Campaign    
Motel 6    
The Richards Group

Weird Looking, Delicious Tasting     
General Mills / Muddy Buddies    
Walrus

Ask The Experts - WBEB    
WBEB FM    
WBEB FM

Battle of the Bugs    
Steve's Pest Control    
Zimmer Radio and Marketing Group

My Turn To Tell You    
Missouri Heart Center    
Zimmer Radio and Marketing Group

Radio Station Produced Commercial

Health Check Spade    
Tunex Automotive    
Bonneville Media

Jess Rap    
Eagle Web Services    
Eagle Communications

Life’s Greatest Challenges    
John Paul’s Automotive    
Entercom

Ma’am, You Have A Problem    
Noble Way Pest Control    
Entercom

Scottish Translator    
Caledonian Club Scottish Games 2017    
Entercom

Dickenschrauf: An Easy Name    
Dickenschrauf Plumbing    
Entercom Radio / Sports Radio 1250 WSSP

Jingle Audition    
Burrito Shack    
Forever Communications

Elliptical
Sleep Train    
Hubbard Radio

Turn Things Around    
Lake Woods Chrysler    
Hubbard Radio

Boss    
Roy Rogers Restaurants    
iHeartMedia Creative Services Group

John Quincy Adams    
Cyprus Air Fireplaces    
iHeartMedia Creative Services Group

Neck Pillow    
Shyp App    
iHeartMedia Creative Services Group

Waffles    
Service.com    
iHeartMedia Creative Services Group

Pity Party Patio Problem    
SLITERS LUMBER & BUILDING SUPPLY    
KOFI KZMN KOLK

Strangers and Gravy    
Baymont Inn and Suites    
Praise 106.5

Wade Cahela Nothing Sexy    
Wade Cahela Tax Service    
Sand Mountain Broadcasting

God Made a Fisherman    
Fun Country RV's and Marine    
Townsquare Media of El Paso

Sewerman    
City of Santa Rosa    
Wine Country Radio

Boring    
Granite Peak    
WTMX-FM

Dancing In The Living Room    
Budget Blinds    
Zimmer Radio and Marketing Group

Deuce Rap    
The Deuce Pub and Pit    
Zimmer Radio and Marketing Group

Radio Station Promotional Spot

KINK - Station Produced George Morlan    
George Morlan    
Alpha Media LLC

102.9 WMGK Philly 500 Voting Solicit Promo    
Classic Rock 102.9 WMGK, Beasley Broadcasting

Commercial Free Sundays Promo - Shock Jock    
KKBQ, Cox Media Group

Rock & Roll Hall of Fame Weekend Promo    
KGLK, Cox Media Group

Bone TV - Nerd    
WHPT, Cox Media Group

Typical Cruise    
WHPT, Cox Media Group

KPNT Wayback Weekend    
KPNT, 105.7 The Point, Emmis Communications

Bruno Mars: Runway to Runway    
Victoria’s Secret, Atlantic Records
Entercom Communications    

Tell the Truth    
1500 ESPN, Hubbard Radio

Go Fund Yourself    
KSLZ, iHeartMedia

Kiss-A-Kia    
Southwest Kia    
iHeartMedia

KVOO Jingle Jam 2016    
KVOO, SCRIPPS MEDIA GROUP

Free Lemonade Contest for Beyonce Tickets    
WKHT-FM, Scripps Radio

Baconoke    
Townsquare Media Live Events
Townsquare Media of El Paso

Spanish Language Spot or Campaign

Carro    
Denny's    
Casanova//McCann

Expensive    
Covered California    
Casanova//McCann

LALAgartija    
LALA Yogurt Smoothies    
Richards/Lerma

LALAura    
LALA Yogurt Smoothies    
Richards/Lerma

Student Produced

It Only Takes a Moment to Make a Moment    
Fatherhood.gov    
Miami Ad School

Ride With A Friend    
Lyft    
Miami Ad School

Cease Fire    
CeaseFire PA    
Temple University

Band-Aid
The Creative Circus    

P-Roid Boys    
Playtex    
The Creative Circus

Protect Your Happily Ever After: Flood    
State Farm    
The Creative Circus

Tidy Cats Cat Litter     
The Creative Circus
    
Winners will be announced on Thursday, June 1 at the Annual Radio Mercury Awards Event at Stage 48 in New York City. A limited amount of tickets are available for purchase. Contact mercury@rab.com or call 212-681-7207 or log onto www.radiomercuryawards.com for details.

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 18,800 commercials have competed for over $3.3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.


Media Contact:

Meghan Buonocore
212-681-7215
meghan@rab.com