Prospecting

• Ad to Sales Ratios
  Advertising Ratios & Budgets are based on data from government filings and published financial records. Three accounting measures are reviewed: Advertising Expenditures, Net Sales and Cost of Goods Sold.

• Auto Buyer Profiles
  Auto buyer profiles for 37 of the leading nameplates.

• Business Survey

This survey uses a three year average of US Department of Commerce data to show business trends for 40 key advertiser categories.

• Coop Advertising

• Format Profiles
  Radio Format Profiles help you examine the demographics of your audience.

• GoldDigger Prospecting Reports
  Gold Digger Reports are a quick and easy way to identify new and bigger revenue sources using data about the consumer behavior and attitudes of your listener(s) and/or demographic target group(s).

• Instant Backgrounds
  200 different product and service profiles featuring current industry statistics and MRI data. How to Use: Preparing for cold calls, a client needs analysis or a proposal.

• MRI Reports(Call 800-232-3131)

• Prospecting Indicator Report

• RAB Top 10

• Radio Sales Today