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On any given day, more than half a million children are in U.S. foster care systems, often moving from home to home without a sense of belonging. More than a quarter of thesechildren have been permanently separated from their family of birth and are ready for a safe and loving adoptive family.
Wendy's restaurants are doing their part to dispel any myths about the process of adoption by developing some new PSAs. RAB supports Wendy's efforts to improve American adoption rates. Read More
PSA 1
PSA 2
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AWRT Campaign
AWRT will help Dove to reach its new goal of five million girls with a new radio Public Service Announcement (PSA) campaign entitled Thank You for Making the Difference. |
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Over the next twelve months, AWRT will launch four unique PSAs voiced by celebrities, each with its own message of empowering and self-esteem building. These inspiring PSAs will reach radio listeners across the country as we share ideas on how to encourage positive self-image in girls.
Click here to download the PSA featuring film and television star Amy Poehler. |
Current Campaigns
Ad Council
The RAB encourages you to check out the Ad Council Creative Newsletter at this link: http://www.adcouncilcreative.org/ which focuses on different campaigns and the agency teams that put them together. The creative developed by the Ad Council’s pro bono agencies is a shining example of what the advertising agency industry has done, and continues to do, to make America a better place.
American Red Cross
Thank you for your consideration of American Red Cross public service advertising! All advertising is available for preview, print and broadcast ready download. Just click on the type of advertising you are interested in and choose the file format you require. To visit the Red Cross website, click here.
Disaster Response – Recent Floods and Tornadoes
DISASTER RELIEF FUND: TEXT APPEAL (:15)
HELP PEOPLE AFFECTED BY DISASTERS LIKE THE RECENT FLOODS AND TORNADOES BY TEXTING “REDCROSS” – THAT’S ONE WORD – “REDCROSS” TO 9-0-9-9-9 AND MAKE A $10 DONATION TO THE RED CROSS DISASTER RELIEF FUND. THAT’S “REDCROSS” TO 9-0-9-9-9.
DISASTER RELIEF FUND APPEAL (:15)
YOU CAN HELP PEOPLE AFFECTED BY THE RECENT FLOODS AND OTHER DISASTERS ACROSS THE COUNTRY EACH YEAR. CALL 1-800-RED CROSS OR VISIT REDCROSS-DOT-ORG. THAT’S 1-800 RED CROSS OR VISIT RED CROSS DOT ORG.
DISASTER RELIEF FUND APPEAL (:30)
PEOPLE AFFECTED BY DISASTERS LIKE THE FLOODS NEED YOUR HELP. YOUR DONATION TO THE AMERICAN RED CROSS DISASTER RELIEF FUND ENABLES THE RED CROSS TO PROVIDE SHELTER, FOOD, EMOTIONAL SUPPORT AND OTHER ASSISTANCE TO VICTIMS OF DISASTERS. THE AMERICAN RED CROSS RELIES ON YOUR SUPPORT TO MEET THE NEEDS OF DISASTER VICTIMS. TO MAKE A CONTRIBUTION, CONTACT THE AMERICAN RED CROSS TODAY. YOUR HELP IS URGENTLY NEEDED. CALL 1-800-RED CROSS OR VISIT REDCROSS-DOT-ORG. THAT’S 1-800 RED CROSS OR RED CROSS DOT ORG.
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