National Mental Health Anti-Stigma

Mental illnesses such as depression, anxiety and bipolar disorder are widespread.  In 2005 there were an estimated 24.6 million adults age 18 or older who experienced serious psychological distress (SPD), which is highly correlated with serious mental illness.

Among 18-25 year olds, the prevalence of SPD is high (18.6 % for 18-25, vs. 11.3% for all adults 18+) yet this age group shows the lowest rate of help-seeking behaviors.  Further, those with mental health conditions in this age group have a high potential to minimize future disability and pursue recovery if they receive the right support and services early on.

In an effort to provide these young adults with a better chance at recovery, this campaign seeks to reach adults ages 18-25 with a message of acceptance and understanding of mental illness.  It hopes to encourage friends to offer their support to a friend who has been diagnosed with a mental illness.

As always, if RAB can be of any assistance, please call us at 1-800-232-3131.

Important Links and Campaign Information
Ad Council Website
Campaign Website: http://www.whatadifference.org/

Commercial Downloads
Dead Air - :30
Friends - :60
Movie - :60
Movie - :30
Movie - 25-05

Current Ad Council Campaigns

The Advertising Council is a private, nonprofit organization, which has been the leading producer of public service communications programs in the United States since 1942. The Ad Council supports campaigns that benefit children, families and communities. The communications programs are national in scope and have generated strong, measurable results. Ad Council campaigns, such as "Friends Don't Let Friends Drive Drunk", "Take A Bite Out of Crime", and "A Mind is a Terrible Thing to Waste" have helped to save lives and resources, to educate the public about issues and concerns of the day, and to make America a healthier country in which to live.

To downloand current Ad Council PSA materials, please click here.

The RAB encourages you to check out the Ad Council Creative Newsletter at this link: http://www.adcouncilcreative.org/ which focuses on different campaigns and the agency teams that put them together. The creative developed by the Ad Council’s pro bono agencies is a shining example of what the advertising agency industry has done, and continues to do, to make America a better place.