Involve yourself in rich content and workshops that will help you galvanize your teams, the industry, and your clients with a positive perspective for the future of Radio. See the RAB2009 conference agenda below and register now ... click here or call 1-800-917-4269.
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This service is brought you by HipCricket. HipCricket partners with broadcast stations and brands nationwide to grow revenue and increase consumer interaction. Learn more about HipCricket’s Mobile Marketing Solutions by texting the word RABDEMO to 36617.
First Timers' Orientation Session for First-Time Attendees If this is your first RAB Sales, Management and Leadership Conference, all of us at RAB are delighted that you have joined us here in Orlando. RAB Executive Vice President of Training and Meetings, George Hyde, extends his personal welcome and explains how to get maximum benefit from attending the convention. Mobile Alert: Text FTO to 36617
12:00-1:15 PM
Session #1 Creating Digital Expertise The Easy Way Learn how to establish a value and measure how Radio's digital assets produce for a client. From the small retailer to a mid-level regional chain or the big-box mega brand, discover what the baselines are for proving results. Speaker: Moderator: Eric Ronning, President of Sales, TargetSpot, New York - Panelists: Bill Rose, SVP/Marketing, Arbitron Webcast Services, New York; Paul Krasinski, EVP, AndoMedia, Boston; Michael Spitalnik, Regional Sales Manager, Dynamic Logic, New York Mobile Alert: Text 1 to 36617
12:00-1:15 PM
Session #2 Compensation Plans for a Challenging-and Changing-Media Economy Learn how to create compensation plans that motivate sellers to maximize today's multi-platform Radio environment and succeed in a struggling economy. Speaker: Moderator: Laurie Kahn, President/Founder, Media Staffing Network, Chicago, IL - Panelists: Terry Hardin, SVP/Sales, Emmis, Chicago; Zoe Burdine-Fly, VP/GM, Regent Communications, Flint, MI; Carole Bowen, GSM, WKIS, Miami, FL Mobile Alert: Text 2 to 36617
12:00-1:15 PM
Session #3 Creative Recession Busters Tap your creative assets to drive new business and earn big renewals. You'll hear the actual audio samples from major advertising success stories, and learn ways to get your clients to continue to advertise, how to identify your most likely prospects now, and better client follow-up techniques Speaker: Jeffrey Hedquist, President/Creative Director, Hedquist Productions, Fairfield, IA Mobile Alert: Text 3 to 36617
12:00-1:15 PM
Session #4 Sponsored by: Robinson Radio Tapping Two Untouched, Multi-Billon Dollar Markets Radio is sitting on not one, but TWO multi-billion dollar goldmines. All you need is an expert guide to tap into them! Let us show you how radio-centric block programming, social networking, and mobile marketing can generate millions in "found money" for your websites and undersold weekend inventory. One of the nation's top radio advertising agencies introduces you to the turnkey NTR vehicles that Radio has been waiting on for years. Speaker: Buck Robinson, President/CEO, Robinson Radio, Inc., Glen Allen, VA Mobile Alert: Text 4 to 36617
12:00-1:15 PM
Session #5 Radio, Emotion, and the Brain Hear from one of the ad industry's most influential Radio buyers as she shares her insights, industry research, and real-life examples to show how to re-awaken the sense of sound and highlight the intrusive "visibility" of Radio. Speaker: Kim Vasey, Sr. Partner/Director of Radio, Mediaedge:cia, New York, NY Mobile Alert: Text 5 to 36617
1:30-2:45 PM
Session #6 Advertiser Spotlight: Miller Coors The beverage industry continues to grow and dominate partner, Miller/Coors continues to look for meaningful ways to capture a large share of the consumer loyalty. Dockery Clark, EVP/Sports & Event Marketing of Miller/Coors will provide an in-depth overview on how Miller/Coors partners with teams, media and events. Joining Dockery will be the regional marketing team a key distributor partner and Kim Luegers, Director of Emergingin Media for Miller/Coors Media. Speaker: Moderator: Weezie Kramer, Regional President, Entercom, Chicago, IL - Panelist: Dockery Clark, EVP/Sports & Event Marketing for Miller Coors, Chicago; Kim Luegers, Emerging Media Director, Draft FCB, Chicago; Jack Farris, Regional Marketing Manager, Miller Coors Mobile Alert: Text 6 to 36617
1:30-2:45 PM
Session #7 Killer Multi-Touchpoint Campaigns Examples of practical and tactical success stories in Automotive, Food and Beverage, and Non-Traditional categories such as fashion. This is a hands-on working session where you will have a chance to construct ideas and proposal elements for an integrated campaign Speaker: Moderator: Deborah L. Esayian, Co-President, Emmis Interactive, Chicago - Panelists: Lisa Petrone, Interactive Account Manager, Lincoln Financial Media, Denver; Kelly Fiddner, Interactive Account Manager, Renda Broadcasting, Tulsa, OK; Jim Rushton, VP/Sales, Entercom, New England; Chris Perrott, Director/Interactive, Emmis Digital, Terre Haute, IN Mobile Alert: Text 7 to 36617
1:30-2:45 PM
Session #8 Hispanic & Urban Radio in a PPM World - New Measurement, Same Valuable Markets Get the story from professionals who have lived - and sold - with PPM in markets such as Houston, Philadelphia, and New York. You've heard the issues about PPM, now come and hear how to make money with it and use it to your advantage. Speaker: Moderator: Gerry Boehme, EVP/Strategic Planning, Katz Media Group, New York - Panelists: Barry Fischer, EVP/GM, McGavren Guild Media, New York; Doug Abernethy, RVP, Radio One, Houston, TX; Oswald Mendez, Managing Partner/Director Integrated Communications for The Vidal Partnership Mobile Alert: Text 8 to 36617
1:30-2:45 PM
Session #9 New Guided Discovery Selling If you're ready to jump to the next level in sales success and personal income, you need to know why old-school cold calls, closing and negotiating tactics are counter-productive to business-to-business relationships. Learn how to become a master questioner, and better presenter and bigger orders will follow Speaker: Wayne Ens, President, Ens Media, Ontario, Canada Mobile Alert: Text 9 to 36617
1:30-2:45 PM
Session #10 The Restaurant Industry: Navigating Through a Challenging Consumer and Economic Environment in 2009 Today’s economic and consumer environment is one of the toughest ever faced by the restaurant industry. As consumers carefully watch every dollar spent, they are being bombarded with value messages and promotional offers. So what are marketers doing to differentiate their brands? Hear from several restaurant companies about what they are doing to stand out in a crowded and competitive marketplace, drive traffic and remain relevant with their guests. Marketing leaders will discuss current trends and the strategies they are using to address the challenges with this economy.
Speaker: Moderator: Bobby Smith, Assistant Program Director, WOMX/WOCL Radio, Orlando - Panelists: Tom Calato, Owner/Operator, Firehouse Subs, Jacksonville; Monique Yeager, Marketing Director, Sonny's BBQ Franchise, Orlando; Karen Soots, Director Media Services, Outback Steakhouse, Tampa Mobile Alert: Text 10 to 36617
2:45-3:15 PM
Refreshment Break Sponsored by The Nielsen Company Exhibit Hall Mobile Alert: Text RB1 to 36617
3:15-4:30 PM
Session #11 Getting Recruitment Revenue Most Radio people think that a slow economy means all recruitment revenue is gone. Think again! The tough-to-fill positions are still tough to fill. So whether your market has a 2%, 5%, or 8% unemployment rate, there's money to be made in recruitment advertising. Speaker: Chris Stonick, President, Stonick Recruitment, Lakeland, FL Mobile Alert: Text 11 to 36617
3:15-4:30 PM
Session #12 The One Million Dollar Small Market Idea Take home a million dollars worth of ideas from small-market operators who generated over $1 million in 2008 revenue with the programs that will be presented in this can't-miss session. It's not theory, its reality! Speaker: Moderator: Michael Hulvey, VP/Operations, Neuhoff Broadcasting, Danville, IL - Panelists: Jay Philippone, President, Priority Communications, DuBois, PA; Bob Breck, CEO/GM, Nevada County Broadcasters,Grass Valley, CA Mobile Alert: Text 12 to 36617
3:15-4:30 PM
Session #13 Going Mobile The mobile phone is one of the hottest marketing tools for reaching and interacting with consumers. Maximize the synergies between Radio and the mobile phone to open new revenue opportunities with text-messaging, keywords, location-based advertising and more. Plus, gain knowledge on how to use the cell phone to generate listener interaction that will pay off for your station and your advertisers. Speaker: Moderator: Brian Benedik, President, Katz360, New York - Panelists: Ivan Braiker, CEO, HipCricket, Kirkland, WA; David Ross, Chairman, 3C Interactive; Erin Wilson, Director of Mobile Advertising, Weatherbug.com, New York; Jeff Gonsales, GSM, KSTP, Minneapolis, MN Mobile Alert: Text 13 to 36617
3:15-4:30 PM
Session #14 Selling Sponsorships in a Tough Economy When the economy takes a downturn, you can't afford to bury your head and wait for a recovery. You and your staff need to sell smarter, and you will learn to do just that in this energizing, fun session! Speaker: Sylvia Allen, President, Allen Consulting, Holmdel, NJ Mobile Alert: Text 14 to 36617
3:15-4:30 PM
Session #15 Hispanic Media, Agency & Advertiser: Selling Beyond the Numbers Learn the importance of targeting Hispanics in order to move product, the dynamics of the Hispanic market that make this group a valuable and lucrative target, and how to best position our product as a Hispanic Media provider. You will be armed with the answers to your agencies' questions about the Hispanic market. Speaker: Moderator: Robert (Bob) Pantanini, EVP/Sales & Marketing, Futbol de Primera, Miami, FL - Panelists - Claudia Varela, Accent Marketing, Miami, FL; Karen Treydte, Media Planning Director, Casanova Pendrill, Los Angeles, CA; Ken Rye, Merchandising Marketing Manager, Home Depot, Atlanta, GA Mobile Alert: Text 15 to 36617
3:15-4:30 PM
Special Session MIW Radio Group - "Speed Mentoring" Get ready for Speed Mentoring! This fast paced series of six-minute advice sessions is modeled after the widely successful "speed dating" concept. Presented by the Mentoring and Inspiring Women in Radio Group (MIW), it's your chance to meet and speak "one-on-one" with top professionals in radio programming, sales, marketing and management to gain valuable tips on how to better reach and excel at your career goals. Speaker: Moderator: Heidi Raphael, VP/Corporate Communication, Greater Media, MENTORS: Lynn Anderson, SVP/Training, RAB; Don Benson, President/CEO, Lincoln Financial Media; Lois Choolijan, VP/Associate Publisher, Radio Ink Magazine; Rick Cummings, President/Programming, Emmis Radio; John David, EVP, NAB; Beth Davis, DOS, Clear Channel, St. Louis; Erica Farber, Former President/Publisher, Radio & Records; Rick Feinblatt, VP/Radio, Greater Media; Tammy Greenberg, SVP/Marketing, RAB; Jeff Haley, President, RAB; Scott Herman, EVP, CBS Radio; Laurie Kahn, President/Founder, Media Staffing Network; Leah Kamon, SVP/Marketing & Communications, RAB; Sheila Kirby, SVP, Tribune365, Chicago; Weezie Kramer, Regional President, Entercom; Denyse Mesnik, Director Corporate Commun., Beasley Broadcast Group; Marijane C. Milton, VP/Training, Entercom; Geoffrey Neuhoff, President/CEO, Neuhoff Communications; Kay Olin, President, Local Focus; Deborah Parenti, VP/GM, Radio Ink Magazine; Rebecca H. Pixley, VP/Sales, Envision; Peter Smyth, Chair/CEO, Greater Media; Charles Warfield, President/COO, Inner City Broadcasting Mobile Alert: Text SS to 36617
4:30-6:00 PM
Opening Welcome Reception Exhibit Hall There is no better place in the world to greet old friends and meet new ones, while getting acquainted with the sensational RAB2009 Exhibit Hall Mobile Alert: Text OWR to 36617
6:00-7:00 PM
Sponsored by: AURN Urban Knights Reception Mobile Alert: Text UKR to 36617
6:00-7:00 PM
International Reception Mobile Alert: Text IR to 36617
7:00-9:00 PM
Sponsored by onTargetjobs RAB2009 "Cocktails by the Pool" - a social networking event Mobile Alert: Text POOL to 36617
A nationally recognized thought-leader with an
infectious passion and energy, Andy will guide
participants in envisioning a preferred future for
Radio and leave them with the mindset and tools
for creating new opportunities in their markets. Mobile Alert: Text OCK to 36617
9:30-10:45 AM
Session #16: Revenue Opportunities Abound with Aggressive '09 Spenders YES, there are major industries and advertisers spending money in this economy! You will get a detailed analysis of the most important industries to target for 2009, success stories for integrated marketing programs, and detailed advertiser landscapes showing who to call and what to ask. If you want to hit your budget in 2009, this in-depth session is a must-attend. Speaker: Presenters: Sheila Kirby, SVP, Tribune365, Chicago, IL and Susan Novicki, President, Morrison & Abraham Mobile Alert: Text 16 to 36617
9:30-10:45 AM
Session #17: Digital Deep Dive 101 Everything you want to know about digital sales but are afraid to ask! This session will define all the key terms, offering a step-by-step process on how to educate your sales force and clients on how to compete in the world of digital advertising. Speaker: Moderator: John Potter, VP/Interactive Revenue Development, RAB/Dallas- Panelists - Deb Esayian, Co-President, Emmis Interactive, Chicago, IL; Mike Maloney, NSM, Rose City Radio/KXL, Portland; Chris Osgood, COO, Pacific Radio Group, Maui, Hawaii Mobile Alert: Text 17 to 36617
9:30-10:45 AM
Session #18: The 1,000 Pound Marketing Gorilla: Sports Radio From the creator of "Tastykake Studios," this seminar will help sports Radio operators identify platforms and brand extensions right under their noses that they can turn into revenue immediately, while providing solutions that break through the clutter and achieve clients' marketing goals Speaker: Marc Rayfield, SVP, CBS/Philadelphia Mobile Alert: Text 18 to 36617
9:30-10:45 AM
Session #19: "Taking the Temperature" of Healthcare & Medical Opportunities This is a rare opportunity to gain valuable information from experts in the healthcare, medical and insurance-related industries as they discuss their marketing objectives and advertising goals for 2009. In addition, we'll take a look at the role that non-traditional/interactive programs will have in their overall marketing mix and learn to identify the revenue opportunities for Radio. Speaker: Moderator: Kay Stelling, Statewide Regional Account Manager, Clear Channel, Orlando - Panelists: John Casey, President, Nutritional Therapeutics, Inc.; Mark Hollamon, Special Events & Fundraising, Susan G. Komen for the Cure, Central Florida; Kelly Wallace, Greater Media, Director of Interactive, Philadelphia; Dr. Ken Kronhaus, "Good Day Health with Dr. Ken" Radio show, Orlando, FL Mobile Alert: Text 19 to 36617
9:30-10:45 AM
Session #20: Living in a Multicultural Multitasking World In today's economy, Radio stations need to utilize every profit center they have from on-air, to on-site, to online. Hear from industry counterparts who have proven success in monetizing the different profit centers of their stations and have lived to tell about it. Speaker: Moderator: Dawn Jones, NTR Sales Manager, Radio-One, Raleigh, NC - Panelist - Tila Comstock, GSM, Beasley Broadcasting, Fayetteville, NC; Chris Moncayo, GM/Market Manager, Entravision, Phoenix, AZ; Brian Harrington, GSM, Radio One, Indianapolis Mobile Alert: Text 20 to 36617
9:30-10:45 AM
Session #21: Ten Promotions You've Never Heard-and How to Make Money from Them! Hear about a wild new twist on trip giveaways, a nightclub promotion that's not for the timid, a family-friendly enhancement for your remotes that will keep the kids entertained, and a promotion for dads and daughters that will bring tears to your eyes. Best of all, discover the revenue streams that will pay for it all. Speaker: Doug Harris, Idea Wrangler, Creative Animal, Houston, TX Mobile Alert: Text 21 to 36617
10:45-11:15 AM
Refreshment Break Sponsored by The Nielsen Company: Exhibit Hall Mobile Alert: Text RB2 to 36617
11:15-12:30 PM
Session #22: A New Radio Sales Economy While it might be a down economy, many professionals remain successful by treating it as an entirely new economy, with new rules and new opportunities. Taz offers a reassessment of the most obvious sales practices working against us, and presents examples of revenue success from new methods of Radio sales and the remarkable billing that results from the combination of Radio and all things online. Practical examples. Fun. Speaker: Jim Taszarek, President, Taz Media, Scottsdale, AZ Mobile Alert: Text 22 to 36617
11:15-12:30 PM
Session #23: Digital Deep Dive 201 After you've got the basics down, come to this session to learn about the next big advances in digital advertising. Every day, new digital ad units, metrics, and opportunities are developed. We'll cover everything from lower third ads to the evolution of user-generated content. Speaker: Moderator: Mike Aronow, VP Digital Sales-CBS, New York - Panelists: Andy Lipset, President of Sales, TargetSpot, New York, NY; David Morris, Founder/President, Media Webconnect, Cleveland, OH; Doug Marrs, VP/Account Services, Studio Now, Nashville, TN; Adi Sideman, Founder/CEO, Oddcast, New York, NY Mobile Alert: Text 23 to 36617
11:15-12:30 PM
Session #24: Selling More than Spots in Sports Join this interactive panel with managers who are creating a big bang in sports revenue well beyond just selling spots in sports broadcasts. This panel features a perspective from all market sizes to help you extract more revenue from your sports properties. Speaker: Moderator: Mike Hulvey, VP/Operations,Neuhoff Broadcasting, Danville, IL - Panelists: Jim Loftus, VP/GM, CBS/Philadelphia; Jim Rushton, VP/Sales, Entercom, New England; Jim Roberts, VP/Affiliate Sales, ESPN Radio, Los Angeles, CA Mobile Alert: Text 24 to 36617
11:15-12:30 PM
Session #25: Automotive: Navigating the Curves The U.S. automotive industry is at a crossroads, facing the most turbulent of conditions due to the worst economic downturn in 75 years. In 2006 there were a total number of 16.4MM cars and trucks sold in the US, the 2009 projections are 13.4MM cars and trucks to be sold in the US. It's a substantial decline in manufacturing projections which has and will continue to negatively effect media and marketing spend. How are the established and top selling automotive brands navigating these curves? You will gain insights from an integrated marketing and media panel comprised of the key individuals responsible for moving Chevrolet vehicles off the lots. Dan Fletcher, President of Velocity Marketing, Inc.; Kandi Kirkland, Velocity's VP and Management Supervisor for the Florida region along with a Chevrolet corporate marketer and a local Chevrolet dealer will discuss how that established name plate brand is shifting strategies to build confidence and engage consumers nationally and locally in this troubled economy. Speaker: Moderator: Tammy Greenberg, SVP/Business Development, RAB, New York - Panelists: Daniel G. Fletcher, President, Velocity Marketing, Los Angeles and Kandi Kirkland, VP/Management Supervisor-Florida, Velocity Marketing, Tampa, FL Mobile Alert: Text 25 to 36617
11:15-12:30 PM
Session #26: Marketing to the African American Consumer-The Power of Urban Radio Change you should believe in during a year of transformation for the United States. What do the leaders of major corporations and their agencies think it means to the African-American market in 2009 and beyond? Speaker: Moderator: Howard Robertson, President/CEO, Spotset Radio Network, Memphis, TN - Panelists: Gwen Kelly, Wal-Mart, Bentonville, AR; Edna Kane-Williams, AARP, Washington, DC; Mark Prince, Director of Client Services & Media Consulting, Professional Partnering Solutions, Austin, TX; Bob Wingo, Sanders Wingo Advertising, El Paso, TX Mobile Alert: Text 26 to 36617
11:15-12:30 PM
Session #27 : Winning Ways From Radio Wayne Winners Bring your "real-world" questions and be prepared to be "wowed" by some of the best in Radio. You will leave with a jump start on your plan to succeed. This must-see session will make the difference between an OK year and a winning year in 2009! Speaker: Moderator: Michael A. Davis, LSM, URBan Radio Broadcasting, Toledo, OH - Panelists: Wilbur Vitols, Beasley Broadcasting, Greenville/Jacksonville, NC; Don Tomasulo, Director of Results, Entercom, Buffalo, NY Mobile Alert: Text 27 to 36617
12:30-2:15 PM
Luncheon Sponsored by Katz Media Group: Innovation in Action: Building Ideas for Radio Together Following Andy's opening breakfast keynote, RAB2009 participants will reconvene during lunch for an interactive and dynamic innovation workshop. This session will build on the information and strategies shared in the keynote and will have participants working side-by-side as they build ideas and solutions around real industry challenges and opportunities. Speaker: Andy Stefanovich of Play, Ben Armbruster of Play - Interactive Workshop Mobile Alert: Text IW to 36617
2:15-3:30 PM
Showcase #1 Sponsored by WideOrbit: How to Double Your Local Direct Revenues Learn new out-of-the-box ways for your sellers to prospect. Discuss the best way to get appointments with hard-to-reach local direct decision makers and how to present, close and walk out with a 12-month local direct schedule. Hear about innovative software solutions that will make your sales team smarter and optimize your sales process. Inspire your team to double local direct sales! Session features Paul Weyland and WideOrbit. Speaker: Presented by Paul Weyland and WideOrbit Mobile Alert: Text SC1 to 36617
2:15-3:30 PM
Showcase #2 Sponsored by Emmis Interactive : What Matters Most When Building a Profitable Interactive Business Today's economic environment requires broadcasters to make sound decisions when developing an interactive strategy. With so many options, it's important to consider a few key questions. Learn how these broadcasters are investing time, talent and resources to fuel their revenue growth and transform their business. Speaker: Rey Mena, Co-President, Emmis Interactive, Chicago, IL; Tom Jackson, Manager/Interactive Media, Lincoln Financial Media, Charlotte, NC; Gomer Smith, Director of Interactive, Renda Broadcasting, Jacksonville, FL Mobile Alert: Text SC2 to 36617
2:15-3:30 PM
Showcase #3 Sponsored by vCreative: Boost Efficiency, Creativity AND Loyalty Even After Budget and Staff Cuts Now more than ever, your clients wants campaigns that effectively cut across all of Radio's assets from on-air to online. How can you deliver the creativity level your clients expect and deserve with fewer people? Learn practical and proven ways to help your staff reorganize after cutbacks. You'll discover simple techniques you can implement immediately to help your current staff cheerfully (yes, cheerfully) wear more hats, and you'll hear about new creative trends in the industry. Speaker: Presenters: Jinny Laderer, CEO, vCreative and Jerry Howell, President, National Voice Exchange Mobile Alert: Text SC3 to 36617
2:15-3:30 PM
Showcase #4 Sponsored by iBiquity: How to Make Money with HD Radio Technology Hear industry leaders discuss the ways they are monetizing HD Radio technology. Explore the varied commercial models for new HD2 and HD3 channels, the robust data capability of the technology, real time traffic sponsorships, iTunes Tagging, spectrum leasing opportunities and more. Ask the questions you need answered and learn about the bright future of HD Radio digital broadcasting. Discover the role you can play in introducing advertisers to the exciting new platforms offered by digital AM & FM broadcasting. Speaker: Moderator: Paul Jacobs, President, Jacobs Media, Detroit - Panelists: Gordon Atkins, Sales Manager, KSHE, St. Louis; Brad Fuhr, Sales Manager, Clear Channel, Los Angeles; Greg Loewen, Chief Strategy Officer, Emmis Communications, Indianapolis; Dave Robbins, Manager, CBS Chicago; Jim Roberts, VP/Affiliate Sales, ESPN Radio, Los Angeles, CA Mobile Alert: Text SC4 to 36617
3:45-5:00 PM
Session #28: How to Educate Your Clients The most common question Dan gets from sales professionals who attend his seminars is, "How can we get our clients to LISTEN to us when we try to steer them away from bad advertising?" So this year, he'll devote an entire session to that subject. Come prepared to take lots of notes, because this will be 75-minutes of pure, real-world, actionable information you can take home and start using immediately. Speaker: Dan O'Day, President, The Dan O'Day Company, Los Angeles, CA Mobile Alert: Text 28 to 36617
3:45-5:00 PM
Session #29: What Advertisers, Marketers & Agencies Really Want and Need from Radio This in-depth session will focus on what Radio needs to do to remain relevant, create value, and KEEP shares of advertiser and agency dollars. You will get a first-hand look at what stations are doing right, what they need to do differently, and perspectives on sales promotion and marketing that work Speaker: Moderator: Sheila Kirby, Sr.VP, Tribune365, Chicago, IL - Panelists: Abbie Korman, CEO/Founder, Impact Marketing & Promotions, Los Angeles, CA & Carol Grothem, VP/Broadcast Manager, Campbell Mithun, Minneapolis, MN Mobile Alert: Text 29 to 36617
3:45-5:00 PM
Session #30 : Advertisers Who Get Digital Radio's ad-supported digital extensions continue to expand with streaming audio, display opportunities, sponsorship of proprietary content, VIP loyalty database integration, search, etc. Meet the clients who understand these opportunities, hear them speak about what has worked, how they measure the success of their campaigns, and how they plan to continue to allocate digital marketing dollars to Radio. Speaker: Moderator: Andy Lipset, President of Sales, TargetSpot, New York - Panelists: Yvonne Lacey, Sr. National Media Buyer, Fox Broadcasting, Los Angeles, CA; Maja Mijatovic, VP/Director of National Radio, Horizon Media, New York Mobile Alert: Text 30 to 36617
3:45-5:00 PM
Session #31: AT&T: What the Communications Giant Wants from Radio AT&T is a communications giant with a 9-figure media budget and myriad ways for Radio to approach each business segment, including wireless, advanced TV, Internet and DSL, landlines, and Yellow Pages. Get a fresh pen to take notes as a blue-ribbon panel of client and agency media executives explain what they want from Radio, starting with the initial phone call/meeting and continuing through the execution of a plan. This session will give you the tools to approach AT&T and its agency partners with ideas and solutions that are laser precise. Speaker: Moderator: Michael Weiss, President/Sales, CBS Radio - Panelists: Chris Schembri, VP/Media Services, AT&T, Dallas; Julia Plourde, Director of Local Media, AT&T; Kim Vasey, Sr. Partner/Director of Radio, mediaedge:cia, New York Mobile Alert: Text 31 to 36617
3:45-5:00 PM
Session #32: Turning B's into A's: How to Lead Mid-Level Sellers to Excellence Transform your good sellers to great ones. Our panel of dynamic sales management leaders will show you how to identify the mid-level sellers on your staff by the characteristic traits they possess that put them on the cusp of excellence. Then, with proven coaching techniques that our panel of experts will share, you will learn how to get your mid-level performers on the "A" team. Speaker: Moderator: Mary Niemeyer, VP/Sales, CBS Radio, Minneapolis, MN - Panelists: Marijane Milton, VP/Training & Development, Entercom; Katie Pavelonis, DOS, CBS St. Louis; Kevin D. Hemmings, GSM, CBS Radio, Orlando Mobile Alert: Text 32 to 36617
3:45-5:00 PM
Session #33: Conquering and Making Money with the Digital Divide Digital properties continue to present themselves as viable opportunities for stations to make money - short and long term. Listen to top industry experts on how stations are using it, doing it, selling it and making money from it. Speaker: Moderator: Dawn Jones, NTR Sales Manager, Radio One, Raleigh - Panelists: Hugh Brown, The Media Audit, Atlanta; Lee Michaels, Founder, USATalkNetwork, Ft. Lauderdale; Steve January, All In One Media, Orlando Mobile Alert: Text 33 to 36617
5:00-6:00 PM
Exhibitor Reception: Sponsor: Advantage Systems Mobile Alert: Text ER to 36617
6:00-7:00 PM
Multicultural Reception: Sponsored by: Arbitron Mobile Alert: Text MR to 36617
7:30-8:30 PM
MIW Reception: Sponsored by: BMI Mobile Alert: Text MIWR to 36617
Wednesday, March 18th
Time
Session
9:30-12:00 Noon
Exhibit Hall Open : Panzacola South
7:30-9:15 AM
: RAB Industry Awards Breakfast, including Radio Ink's Radio Wayne Awards Get in on breakfast with the best! Join the industry's outstanding performers for announcement of the winners of Radio's most talked-about awards, including Radio Ink's "Radio Wayne" Awards; the Silver Bell award for Public Service, presented by the Advertising Council; recognition of the RAB2009 Planning Committee; and a special presentation on the RAB/BMI "Rising Through the Ranks" project. You'll see, hear, and learn from the winners in sales, marketing, management and leadership, and service to our communities at this special event. Mobile Alert: Text IAP to 36617
9:30-10:30 AM
Super Session: Coca Cola Unbottled: An Inside Look at the World's Largest Beverage Company's Advertising and Media Strategies Coca Cola's mission is to refresh the world in body, mind and spirit, to inspire moments of optimism through their brands and actions and make a difference everywhere they engage. Get INside as the world's leading beverage company brings that inspiration to action through a panel discussion on topics and issues that can help Radio deliver relevant solutions. It's a must attend Super Session featuring national and local decision makers, brand marketers, media planners and local bottlers. Speaker: Jeff Haley, President/CEO, RAB; Annis Lyles, VP/Media & Interactive, Coca Cola North America; Heidi Fleischer, Global Account Director, The Coca-Cola Company; Cindy Ulvenes, Sr. Customer Marketing Manager, The Coca Cola Company North America; Michael Cantrell, Account Executive, Coca Cola Enterprises; Sabrina Tandon, Sr. Brand Manager, Regional Brands, BBU Mobile Alert: Text CCU to 36617
9:30-10:45 AM
Session #34 : Your Product is Becoming Interactive-Now Make Your Selling Interactive! It won't be enough to add digital products and capabilities to the airtime and promotions you've been selling for decades. If your selling process is not as interactive as your new products are, you won't find the gold. CSS literally wrote the book on collaborative, interactive selling. Learn how to be truly interactive and create a No-Surprise Proposal and walk away with a copy of the new No-Surprise Proposal template. Speaker: Presenters: Steve Marx, Chairman Emeritus & John Henley, COO, The Center for Sales Strategy, Tampa, FL Mobile Alert: Text 34 to 36617
9:30-10:45 AM
Session #35 : From Caterpillars to Butterflies - Bringing Rookies Up to Speed One of the critical priorities of today's Radio sales manager is the rapid development of rookie sellers. Moving them from the expense column to a solid revenue-generating return on investment requires a methodical, well-executed plan. Learn the systems, sources and secrets employed by this panel of world-class sales managers, who excel at training future superstars with lightening speed. Speaker: Moderator: Pat Byrd, Director/Strategic Sales, Clear Channel, Orlando - Panelists: Don Connelly, Western Carolina University, Cullowhee, NC; Mike Mahone, EVP/Services, RAB/Dallas; Jim Loftus, VP/GM, CBS Radio, Philadelphia Mobile Alert: Text 35 to 36617
9:30-10:45 AM
Session #36: Digital Superstars Share Success Get the ingredients for integrated marketing solutions from experts who will share their multi-platform success stories and best practices for optimal performance within their organization. Speaker: Moderator: Deb Esayian, Co-President, Emmis Interactive, Chicago; Kelly Wallace, Director of Interactive, Greater Media, Philadelphia; Gomer Smith, Director of New Media, Renda Broadcasting, Pittsburgh; Erica Dreyer, Director of Interactive Media, Maverick Media, Rockford, IL; Sarah Finch, Director of Interactive, Emmis Digital, Indianapolis Mobile Alert: Text 36 to 36617
9:30-10:45 AM
Session #37 Sponsored by: Ad-ID, LLC: Increasing Cash Flow and Decreasing Makegoods Through Digital Commercial Workflow As Radio aims to grow its share of ad dollars, proof of performance, improved commercial workflow and consumer interactivity increase in their importance at the station level. This panel will discuss the importance accountability, distribution platforms that ensure the right commercials get on the right stations, and the the benefits of making these commercials as interactive as the purchase-enabled songs to which they're attached. Speaker: Moderator: Harold S. Geller, Managing Director, Ad-ID, LLC, New York, NY - Panelists: Joe Rivera, VP/Director of Operations, FirstSpin, Inc., New York; Rick Rowland, President, PowerLink Software, St. Augustine, FL; Allen Hartle, Founder/CEO, Jump2Go, Seattle, WA Mobile Alert: Text 37 to 36617
9:30-10:45 AM
Session #38 : Multicultural Marketing: Selling Results In today's competitive environment, advertisers are focused on one thing: RESULTS! Explore how to look beyond traditional ways of selling media and enhance your multicultural marketing strategy to produce bottom line results for clients. Speaker: Moderator: Herbert M. Levin, Consultant, Spanish Radio Productions, Miami, FL - Panelists: Amparo Perez-Cook, Market Manager, Bustos Media, Sacramento, CA; Antonio Guernica, VP/GM, Entravision, Orlando, FL; Mobile Alert: Text 38 to 36617
9:30-10:45 AM
Session #39 Sponsored by Radio Communicators Group: Creativity Heard Here Ad agency creatives have a lot of influence over media decision-making. They can choose to embrace radio advertising or discourage it. When they embrace radio assignments with enthusiasm it can lead to better engaged consumers, increased sales, happy clients and recurring business. In this session, agency and branding experts Kelly O'Keefe and Elizabeth Talerman will help participants explore the creative mindset and the most effective ways to connect with ad agencies and their creative teams. You'll never again fear stepping into the chaotic world of the agency creative department. Speaker: Presenters: Kelly O'Keefe & Elizabeth Talerman, O'Keefe Brands Mobile Alert: Text 39 to 36617
10:45-11:15 AM
Refreshment Break Sponsored by HipCricket: Mobile Alert: Text RB3 to 36617
11:15-12:30 PM
Session #40 : Think Like an Adman and Sell Like a Madman: How to Take Control of Local Direct Budgets and Creative Get insights on how to sell big ideas to local direct decision-makers and earn their confidence whether your station is number one or 20. Sell more annual business by learning how to promote your station's real strengths and not ratings or price. Explore creative ideas for a wide variety of product/service categories to show your clients why advertising with you is not a gamble but a good, calculated risk. Speaker: Paul Weyland, President, Weyland Training Seminars, Austin, TX Mobile Alert: Text 40 to 36617
11:15-12:30 PM
Session #42: Executing Digital Sales Training on a Shoestring You don't need a big budget to give your staff the digital knowledge they need to develop client campaigns that capitalize on all of your station's assets. Learn from managers who are successfully weaving digital sales training into the daily lives of their Radio stations, keeping AE's - and themselves - sharp and up-to-date. Speaker: Moderator: Marijane Milton, VP/Training & Development; Entercom, Bainbridge Island, WA - Panelists: Mike Aronow, VP/Digital Sales; CBS New York; John Potter, VP/Interactive Revenue Development, RAB Dallas; Brian Foster, VP/New Traditional Revenue, NextMedia Group, Naperville, IL Mobile Alert: Text 42 to 36617
11:15-12:30 PM
Session #43: Driving Retail Traffic featuring AutoZone This panel discussion will focus on the current challenges AutoZone is facing, how radio can help address those challenges more effectively, and what radio sellers should know before they walk in the door to pitch AutoZone or other similar retailers.
Speaker: Moderator: Mo Davenport, SVP/GM, ESPN Radio - Panelists: Brett Shanaman, VP/Marketing, AutoZone; Steve Dow, SVP/Group Account Director, MPG and Agnes Lukasewych, SVP/Group Account Director, Audio Broadcast, MPG Mobile Alert: Text 43 to 36617
11:15-12:30 PM
Session #44: What the Worlds Best Managers Do Best Thanks to modern communications and transportation technology, it's easier than ever to find and adapt new ideas. In this session, you'll learn what strategies are building audiences and making money in other countries, and how easy it can be for you to adapt those ideas to build your own local success in your own unique environment. Speaker: Moderator: George Hyde; EVP/Training, RAB/New York - Panelists: Yuri Kostin, VP/PR & International Relations, PMBC Broadcasting, Moscow; Leena Ryynanen, Managing Director, SBS Finland Oy, Helsinki Mobile Alert: Text 44 to 36617
11:15-12:30 PM
Session #45 : Hitting & Exceeding Budgets: Secrets From the Best Small and Medium Market Operators This session will show you the secret sauce and provide you with the tools to grow your revenue and exceed budgets in a down economy. Speaker: Moderator: Kay Olin, President, Local Focus Radio, Atlanta, GA - Panelists: Maynard Grossman, DOS/Regional VP, URBan Broadcasting, Tampa, FL; Rolland Johnson, Chairman/CEO, Three Eagles Companies, Larkspur, CO; Bill Rigell, Guaranty Broadcasting, Baton Rouge, LA; Ira Rosenblatt, President/CEO, Route 81 Radio, LLC, West Chester, PA Mobile Alert: Text 45 to 36617
Sponsored by Radio & Records
At AT&T, Cathy Coughlin oversees brand strategy, advertising, corporate communications, events and sponsorships worldwide. She leads the effort to build and strengthen the company’s brand and reputation around the globe. Cathy will address attendees on AT&T’s approach to reaching consumers, including the importance of meaningful and creative messaging and the need for strategic
media planning across multiple platforms and
touch points such as radio. She will also offer
her insights on building and enhancing a brand
amid the challenges of the current
economic environment. Speaker: Cathy Coughlin, Senior EVP/Global Marketing Officer, AT&T Mobile Alert: Text RRL to 36617
2:15 PM
Adjourn/Depart:
Note that scheduling is subject to change – please continue to check the agenda for updated sessions and descriptions!
