A limited number of RAB2009 attendees have the rare opportunity to earn their Certified Digital Marketing Consultant (CDMC) certification with an enhanced curriculum designed specifically for the conference. Presented in a face-to-face setting with instruction and insights from leading experts who have deep scope and breadth of the digital world, the intensive program focuses on interactive sales, Radio's digital assets, and multi-platform marketing programs that deliver what advertisers want and need.
Highlights of some of the instructors:
Gordon Borrell, Chief Executive Officer, Borrell Associates
Deborah Esayian, Co-President of Emmis Interactive
Daniel Anstandig, President, McVay New Media
Eric Ronning, President of Sales, TargetSpot
John Potter, VP/Interactive Revenue Development, RAB
Dave Casper, Senior VP/Internet Services, RAB
The concentrated curriculum runs March 15-16, Sunday afternoon-Monday morning, just prior to the start of RAB2009 and has limited seating. The special $100 CDMC certification fee is only available with full RAB2009 paid registration, so be sure to register now, if you haven't already AND take advantage of the special limited-time room rate of $189: Call 800-917-4269.
CDMC Agenda
March 15-16, 2009
Sunday
1:00
2:15
Making Money With Interactive
A snapshot of the state of Interactive. An understanding of today’s users, revenues and what stations should be doing.
Gordon Borrell, CEO Borrell Associates
2:15
2:30
Break
2:30
3:15
Terms of the Trade
Product knowledge begins with understanding the terms used by marketers, brand managers, agencies and advertisers. Digital marketing terms are little different than Radio marketing terms... but different.
Marijane Milton, VP/Training & Development,Entercom
3:15
4:00
What Advertisers and Agencies Want
Get a head start on making calls on digital advertisers. Hear what they expect from sales reps and be prepared to make better quality sales calls.
Deborah Esayian, Co-President of Emmis Interactive
4:00
4:15
Break
4:15
5:00
Sales Products
What digital products do you have to sell? What others are doing to make significant revenue.
Daniel Anstandig, President, McVay New Media
Monday
8:00
9:00
Selling Retailers on Digital
Some retailers are sophisticated Interactive advertisers. Many are not. Here’s how we educate them, propose to them, and close them!
Dave Casper, SVP/Services, RAB
9:00
9:15
Break
9:15
10:15
What You Have To Sell
Interactive inventory is virtually unlimited. Display advertising is just the beginning. Streaming, pre-rolls, video, podcasting...
Eric Ronning, President of Sales TargetSpot
10:15
10:30
Break
10:30
11:30
Sales Systems For Success
Staffing, sales materials, revenue goals, pricing, inventory, metrics… The things Interactive departments need to succeed.
John Potter, VP/Interactive Revenue Development, RAB
11:30
12:00
RAB Resources and Wrap-up
For more information or to register, please call Gail Steffens at 1-800-917-4269.
