| Monday, February 11th |
| Time |
Type |
Session |
Speaker |
| 10:00AM-6:00PM |
Registration Open |
|
|
| 10:30-11:45 AM |
CDMC Orientation |
Interactive Overview |
John Potter, RAB; Dave Casper, RAB; Gordon Borrell, Borrell Associates |
| 10:00AM-6:00PM |
Exhibit Hall Open |
|
Grand Hall East |
| 11:30-11:45 AM |
First Timers Orientation |
|
|
| 12:30-4:30 PM |
*Special Session* #1 |
The Power of the Cool Idea |
Sally Beamer, Creative Resources |
| 12:00-1:15 PM |
Session #2 |
Supercharging Your Sales Strategies in a Changing Media World |
John DiPietro, Advanced Business Concepts |
| 12:00-1:15 PM |
Session #3 |
Jingles Rule! Partnering with Jingle Companies to Sell Radio |
Craig Israel & Lee Napier, BRG Music Works |
| 12:00-1:15 PM |
Session #4 |
Telling Isn't Selling and Selling Isn't Telling |
Peter Fletcher, Lakeland Radio |
| 12:00-1:15 PM |
Session #5 |
Improving Prospecting Using Mapping Technology |
Larry Julius, Clear Channel |
| 1:30-2:45 PM |
Session #6 |
PPM and Diary: Much Ado About Measurement |
Gerry Boehme, Katz; Janice Finkel-Greene, Initiative; Carol Hanley, Arbitron; Richard Cotter, Mindshare; Blaise Howard, WBEB |
| 1:30-2:45 PM |
Session #7 |
What's Old. What's New...What's Hot. What's Not |
Sylvia Allen, Allen Consulting |
| 1:30-2:45 PM |
Session #8 |
Monetizing Your Streaming Media Initiative |
Zackary Lewis, Amy Van Hook & Andrew Ronchetti-Liquid Compass; Eric Ronning, Ronning Lipset Radio; Dave Rahn, SBR Creative |
| 1:30-2:45 PM |
Session #9 |
Blueprint for High Level Sales Management |
Bob Freeman, Hotchkiss Marketing |
| 1:30-2:45 PM |
Session #10 |
Visual Radio - Radio with Pictures for the Digital Age |
Neal Perchuk, RCS |
| 1:30-2:45 PM |
CDMC Training |
What Interactive Advertisers and Agencies Want...and Don't Want |
John Potter, RAB; Kim Vasey, Mediaedge; Andy Lipset, Ronning Lipset Radio; Mel Taylor, Taylor Media |
| 2:45-3:15 PM |
Refreshment Break |
Sponsored by: Ronning Lipset Radio |
|
| 3:15-4:30 PM |
Session #11 |
How to Cross the Digital Divide-Part I |
Deborah Esayian, Emmis Interactive; David Goodman, CBS / Sandy Smallens, Entercom; Erin Wilson, Weatherbug.com; Andy Lipset, Ronning Lipset Radio |
| 3:15-4:30 PM |
Session #12 |
Format Discussion Groups: Interact With the Experts |
Table Topics: Urban / Spanish-Language / Rock / AC-Country / News-Talk-Sports |
| 3:15-4:30 PM |
Session #13 |
Satisfied Customers Can Kill Your Business |
Jerry Frentress, Win-Win Selling |
| 3:15-4:30 PM |
Session #14 |
Interactive Radio Commercials |
Jeffrey Hedquist, Hedquist Productions |
| 3:15-4:30 PM |
Session #15 |
Selling Radio Advertising to Retailer's Through the Eyes of a Retailer |
Peter Chimento, Cornerstone Business Development |
| 3:15-4:30 PM |
CDMC Training |
How Stations Are Successfully Selling Digital |
Diane Warren, HD Radio Alliance; Ivan Braiker, HipCricket; Holland Cooke, McVay Media |
| 4:30-6:00 PM |
Opening Welcome Reception |
|
Sponsor: Arbitron |
| 6:00-7:00 PM |
Urban "Knights" Reception |
|
Sponsor: AURN |
| 8:00-Midnight |
Sheila's Place-Networking Lounge |
|
|
|
| Tuesday, February 12th |
| Time |
Type |
Session |
Speaker |
| 7:00 AM-6:00 PM |
Registration |
|
|
| 10:30-6:00 PM |
Exhibit Hall Open |
|
|
| 7:30-9:15 AM |
Breakfast - Opening Ceremony & Keynote |
"State of the Industry" -Jeff Haley, RAB
"Economics of Abundance"- Chris Anderson, Wired Magazine
Sponsored by: Interep |
Jeff Haley, RAB, followed by Chris Anderson, Wired Magazine |
| 9:30-10:45 AM |
Session #16 |
1+1=3: Making Radio and Internet Work Together for Advertisers |
Steve Marx, Center for Sales Strategy |
| 9:30-10:45 AM |
Session #17 |
The Nuts and Bolts of the Automotive Industry: How to Take Your Local Dealer Knowledge and Move Beyond to the Factory |
Sheila Kirby/Sue Novicki - Morrison & Abraham |
| 9:30-10:45 AM |
Session #18 |
Digital Backbone: The Infrastructure You Need to Operate in a Digital World |
R. Michael Leo, President/CEO, Operative / Mike Aronow, CBS Digital |
| 9:30-10:45 AM |
Session #19 |
How to Get Past the Gatekeeper: Advanced Strategies for Sales Professionals |
Dan O'Day, The Dan O'Day Company |
| 9:30-10:45 AM |
Session #20 |
Small Market Ratings: What About Us? |
Charlotte Lawyer, Lawyer Radio Research; Bill Rose, Arbitron; Mike Gould, Eastlan; Ed Levine, Galaxy Communications |
| 9:30-10:45 AM |
CDMC Training |
More on How Stations are Successfully Selling Digital |
Kurt Hanson, RAIN; Marijane Milton, Entercom; Deborah Esayian, Emmis Interactive |
| 10:45-11:15 AM |
Refreshment Break |
Sponsored by: Ronning Lipset Radio |
|
| 11:15-12:30 PM |
Session #21 |
The Biggest Spenders Tell All |
Weezie Kramer, Entercom; Rex Conklin, Wal-Mart; Rich Phelan, Macys; Kim Vasey, Mediaedge; Maribeth Papuga, MediaVest; Laurie M. Clark, Coca Cola |
| 11:15-12:30 PM |
Session #22 |
How to Cross the Digital Divide-Part II |
Gordon Borell, Borrell Associates; Craig Ashwood & Mike Paterson, Cox Interactive; Jeff Kuether & Stacey Blasiola, Journal Broadcast Group |
| 11:15-12:30 PM |
Session #23 |
Interviewing for Hiring the Right Person |
Sean Neumayer, The Omnia Group |
| 11:15-12:30 PM |
Session #24 |
Urban Interactive |
Dawn Jones, Radio One-Sharon Mussalli, ICBC-Mike Jones, Radio One-Hugh Brown, Media Audit-Jeffrey Myers, PSP Consulting |
| 11:15-12:30 PM |
Session #25 |
Tune In Equals Turnout: Radio Advertising Effectively Mobilizes and Persuades Voters |
Professor Costas Panagopoulos, Yale University |
| 11:15-12:30 PM |
Session #26 |
Double Your Web Traffic & Make Money with Your Listener Database |
Chris Bell, President/CEO, Enticent (formerly PlanetJam Media Group) |
| 12:30-2:15 PM |
Keynote Luncheon - Sponsored by: Katz Media Group |
Motivating Today's Retail Consumer |
Kaki Hinton, EVP/Managing Director, MPG (Media Planning Group) |
| 2:15-3:30 PM |
Exhibitor Hi-Tech Showcase Demo #1 |
Why Your Rate is the Last Thing You Need to Sacrifice to Attract New Customers |
WideOrbit, Paul Weyland |
| 2:15-3:30 PM |
Exhibitor Hi-Tech Showcase Demo #2 |
Unlimited Alternative Revenue |
Ken Hofmaster, SafeAssured |
| 2:15-3:30 PM |
Exhibtor Hi-Tech Showcase Demo #3 |
Radio's Huge Digital Opportunity |
Reg Johns, Mass 2 One Media; Chuck McCoy, Rogers Radio; Mike Agovino, Triton Media Group; Tracy Johnson, Mass 2 One Media; Roy Laughlin, KDAY; Bev Tilden, The Content Factory |
| 2:15-3:30 PM |
Exhibitor Hi-Tech Showcase Demo #4 |
Keys to Developing High Impact, Measurable Interactive Ad Campaigns |
Emmis Interactive - Deb Esayian and Rey Mena |
| 3:45-5:00 PM |
Session #27 |
Hiring & Retaining: Trends & Tricks |
Laurie Kahn, Media Staffing Network & Panel |
| 3:45-5:00 PM |
Session #28 |
Ten Things That Grabbed My Attention and What They Mean for Radio |
Doug Harris, Creative Animal |
| 3:45-5:00 PM |
Session #29 |
Real World, Online and Cross-Platform Selling that Makes You Money |
Sean Luce, Luce Performance Group; Robin Jones, Castanet.net; John Zeiler, WVFJ |
| 3:45-5:00 PM |
Session #30 |
Automotive: A Radio Success Story |
Melony Wilson, Bullseye Productions; Tracy Queen, Interep/Atlanta |
| 3:45-5:00 PM |
Session #31 |
Secret Strategies Revealed - How to Get Brand New Advertisers to Buy More of Your Inventory! |
Dave Newmark, Bid4Spots.com |
| 3:45-5:00 PM |
Session #32 |
Radio Streams...Revenue Streams... |
Jennifer Lane/Katz; Robert Maccini, AndoMedia; Kurt Hanson, RAIN; Warren Lada, Saga Communications |
| 3:45-5:00 PM |
CDMC Training |
Action Steps |
John Potter, RAB; Dave Casper, RAB |
| 5:00-6:00 PM |
Exhibitor Reception |
|
Sponsor: Advantage Systems |
| 6:00-7:00 PM |
Urban Reception |
|
Sponsored by: Katz Media Group |
| 6:00-7:00 PM |
Hispanic Reception |
|
Sponsored by: Univision |
| 7:00-8:00 PM |
MIW Reception |
|
Sponsored by: BMI |
| 8:00-Midnight |
Sheila's Place - Networking Lounge |
|
|
|
| Wednesday, February 13th |
| Time |
Type |
Session |
Speaker |
| 6:00-7:00 AM |
RAB '08 FUN RUN |
|
Sponsored by: Interep |
| 10:30-3:00 PM |
Exhibit Hall Open |
|
|
| 7:30-9:15 AM |
Breakfast-Industry & Awards & Keynote Presentation |
What Makes Radio Work for Allstate...An Insurance Marketers Perspective on Radio Advertising |
Keynote Speaker: Lisa Cochrane, Allstate |
| 9:30-10:45 AM |
Session #33 |
Cashing In...In a Digital World (MIW Panel) |
Ruth Presslaff, Presslaff Interactive Revenue; Kelly Wallace, Greater Media; Donna Garcia, Empire Tickets; Tracy Terry Cohen, Force Marketing |
| 9:30-10:45 AM |
Session #34 |
The Masters of Marketing - McDonalds |
Kay Olin, Interep; Mike Hulvey, Neuhoff Broadcasting; Deanna Witzel, Franchise Owner-McDonalds |
| 9:30-10:45 AM |
Session #35 |
Back to Sales Fundamentals for Senior Sellers |
Jim Taszarek, TazMedia Inc |
| 9:30-10:45 AM |
Session #36 |
Sports Radio: Bringing Brands Together with Fans |
Elaine Clark, RDS/Emmis Sports; John Mudge, IBN Sports; Bob Snyder, Beason Broadcast Partners |
| 9:30-10:45 AM |
Session #37 |
Release the Automotive Avalanche: Paving the Way for Dealer Dollars! |
Don Pelham, EndResults, Inc. |
| 9:30-10:45 AM |
|
Certified Digital Marketing Consultant - (CDMC)FINAL EXAM. |
|
| 10:45-11:15 AM |
Refreshment Break |
Sponsored by: Ronning Lipset Radio |
|
| 11:15-12:30 PM |
Session #38 |
Building Long-Term Local Direct Business |
Paul Weyland, Weyland Training Seminars |
| 11:15-12:30 PM |
Session #39 |
Ramping Up Revenue in the Hispanic Marketplace |
Lynn Anderson, RAB; Angie Baldares, Bustos Media; Carey Davis, ABC Radio Networks; Al Vicente, Clear Channel |
| 11:15-12:30 PM |
Session #40 |
Connecting Revenue to Radio: The Role of Mobile Marketing in Advertising Campaigns |
Ivan Braiker, HipCricket; Panelists: Jeff Stanley, ESPN; Krista Coutts, Clear Channel; Bill Berry, Journal Knoxville; Christine Willmore, Simmons Media |
| 11:15-12:30 PM |
Session #41 |
Urban Radio Means Business - Keys to $800 Billion Consumer Group |
Al Anderson, Anderson Communications; Carol H. Sagers, McDonalds USA; Gwen Kelly, Wal-Mart; Clifford Franklin, Fuse Advertising |
| 11:15-12:30 PM |
Session #42 |
Selling Radio in a Challenging Economy |
Mike Mahone & Dave Casper, RAB/Dallas |
| 12:30-2:15 PM |
Luncheon |
Radio Sales: How Group Heads See the Future Sponsored by: Radio & Records |
Erica Farber, Moderator & Group Head Panel |
| 2:15-3:00 PM |
Dessert Bar |
Sponsored by: Ronning Lipset Radio |
Exhibit Hall |
| 3:15-4:30 PM |
Session #43 |
Building Station Brand in the Digital World |
Abbe Cherkaoui, International Sales Strategy Group and Mathieu Sabille, NRJ International |
| 3:15-4:30 PM |
Session #44 |
Hispanic Radio: Advertisers' Connection to Hispanic Consumers |
Joe Mackay, SBS; David Rodriguez, Hispanic/Ford Motor Company-Rosa Serrano, Lopez Negrete; Caleb Windover, MediaVest; Ken Rye, Home Depot |
| 3:15-4:30 PM |
Session #45 |
Great Presentations/Great Ideas |
Brandeis Hall, RAB/Dallas & Idea Bank Members: Jay Phillipone, Priority Communications; Julie Koehn, WLEN/Adrian, MI; Mike Hulvey, Neuhoff Broadcasting |
| 3:15-4:30 PM |
Session #46 |
How to Become a Million Dollar Media Rep - Part II |
Michael Guld, The Guld Resource Group |
| 4:30-6:00 PM |
Finale Reception |
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