These students successfully completed course-work covering the products, the metrics, and the language that will help build a successful Interactive marketing program.
Almers
Zina
WCHL-AM
Brewer
Danielle
WJTT-FM
Brewer
Sandra
WJTT-FM
Burd
Greg
WDAY-AM
Cappellino
Cos
KCLB-FM
Cook
George
PSP1 Consulting
DeAmicis
Mike
INTEREP-ATLA
Dipnarine
Steve
Trinidad Broadcasting
Doxey
Sharon
WBQB-FM
Edgerton
Charles
TapIt Inc.
Elbrink
Todd
WCCQ-FM
Fitzgerald
Mark
INTEREP
Frame
Paula
WQLK-FM
Garner
Bobbie
WQLK-FM
Holiday
Tom
KMYZ-FM
Holland
John
WJTT-FM
Jimenez
Joey
Tapit, Inc.
Jones
Dawn
WFXC-FM
Kaufman
Jeff
INTEREP
Kendrick
Dave
INNOVATIVE R
Kuntz
Gene
WITZ-FM
Long
Stacy
WTCB-FM
McKee
Dan
WWST-FM
Milller
Karen
CBS Radio Sales
Mitchell
Kimberly
WSVA-AM
Piper
Roger
WCCQ-FM
Prasil
Robert
Idavend Broadcasting
Roehr
Steve
WJXQ-FM
Rogen
Ryan
WDAY-AM
Ryan
Jim
KMVA-FM
Scott
Rosemary
BMP Radio
Shaw
Trevor
WJTT-FM
Specific CDMC topics included ...
Understanding what advertisers want from Interactive marketing opportunities
Identifying the digital marketing assets available through your stations
Learning the value of those assets, and when and how to combine them for maximum impact and maximum revenue
Learning the language of Interactive marketing – how to describe your digital assets in ways that make sense to marketing decision-makers, and the technical terms used for planning, execution, and measurement of results.
Learning how to find the Interactive decision-makers – not always the same people you’re calling on!
Hearing examples of successful Interactive marketing programs created by innovative Radio stations
Learning how to educate others in your organization about Interactive revenue opportunities, and how to maximize your overall sales revenue as a result
