Companies across a wide spectrum of industries are battling for the digital consumer, a group that
collectively spends billions of dollars a year on connectivity, devices and content. Mobile phones are at
the center of this market. This study from Arbitron profiles the mobile marketplace.
It’s becoming critical to stay atop the digital media and marketing space, but
the pace of technological change is making it increasingly difficult. That’s why Ad Age has again
pulled together the important data and trends to serve as a guide to marketing in this space. Click this link to view the second annual Digital Fact Pack.
Arbitron and Edison Media Research have been tracking the growth of radio in its new forms since
1998. In this report, they update the trends for the more established digital radio platforms, such as
Internet streaming and satellite radio, and take a look at the newer worlds of podcasting and HD
Radio.
The Radio Ad Lab is conducting a new series of research projects under the umbrella theme, “Radio and the Consumer's Mind: How Radio Works.” The goal is to continue learning both how Radio advertising affects consumers differently and how it works synergistically with other forms of media.
Help your clients understand the benefits of Interactive marketing. This document provides client-focused statements you can use in your presentations.
Illustrate the benefits of combining Radio and Interactive. See the opportunities and challenges of Interactive marketing and why Radio makes sense in the media mix. Be sure to see CREATE A PROFILE for a custom, street-ready one sheeter.
This section of RAB.com offers the latest articles and information on HD Radio.
Media Kit Sample
Below, find links to sample pages of an Interactive media kit. Use these pages to get ideas for the design of your sales materials. Also, use the button below to submit your media kit and other sample sales materials. We'll share your work with others Interactive sellers.
Radio in all its forms is being changed by what’s happening in the digital space. In this highlight from RAB2008, Chris Anderson challenges us to think about how listeners may be using technology to time-shift the content your station produces.
Auto dealers are shifting dollars from traditional marketing to lead-based campaigns. How can your station take advantage of this trend and begin recovering lost automotive dollars. Find out in this sales meeting from RAB.
Online video is the fastest-growing category of advertising on the local scene according to a new report from Borrell Associates. Get the latest in this article and video from Radio Sales Today.
In the tradition of the RAB’s storied certifications, comes the new Certified Digital Marketing Consultant (CDMC) program. In keeping with the transitions of an ever changing media landscape, this new designation for Radio Sellers Only is designed to recognize expertise in new media marketing.
State-of-the-art Interactive sales training is just one click away. Academy Training online let's you learn at your pace with 8 classes designed for Interactive sales and sales management.
