Radio Matters

Radio Matters is an overarching Radio Advertising Bureau initiative that showcases the strengths of radio in meaningful and impactful ways. Here you’ll find current news, information and insights about broadcast radio growth. We encourage you to check out the various components of Radio Matters and subscribe to our blog, podcast series and newsletters to be certain you’re up to date on Why Radio Matters to our advertisers and listeners.


Radio Impact Reports Blog

Current news, information and insights about broadcast radio growth brought to you by the Radio Advertising Bureau.

Radio on Main Street Podcast

Radio On Main Street podcast shines a spotlight on people who are creating great radio content, marketing using the power of radio, using radio’s influence in their market, or innovating for radios’ future.

Matter of Fact Newsletter

Keeping the advertising community in the know about radio across platforms.


Radio Matters Video

See the latest Advertisier Sizzle Video from RAB. The video can play played, downloaded or shared.


Download

Radio Matters One-Sheets

Below, download the first Radio Matters one-sheet and customize with your station's logos. If you need help, see the training short below or ASK RAB.
Call us at 800-232-3131 or email MemberResponse@RAB.com. Click below to download.

Radio Rules

It touches more consumers than TV or tech -- even among Millenials. Get the whole story here with this customizable one-sheet.

Key Points

Radio matters in today's world of time-starved consumers and is an important component in any media mix designed to reach them.

Radio Matters Power Point

Zip up your own presentations with Radio Matters. Click to download the Radio Matters Power Point slides.

Radio Matters In the News

Radio Mercury Awards ceremony celebrates 25 years of great advertising  

View
Connecting with radio changes as millennials move through life stages  

View
Radio Matters -- America's companion is also No. 1 in-car 

View
Ipsos research study highlights continued strength of AM/FM radio in cars 

View
Radio delivers decision-makers for American Family Insurance  

View
Finding TV and radio's biggest fans on their home turf  

View
NextRadio: A dynamic extension of the industry's capabilities  

View
Radio drives return on ad spend and moves the needle for Telco advertising  

View
Consumers still want AM/FM radios in their cars  

View
Internet radio advertisers: Get ready to spend more money  

View
Radio more engaged with social media, especially with tweets  

View
Radio's continued dominance remains one of media's most underreported stories  

View
Nielsen: Radio continues to rank as No. 1 mass reach medium  

View
Surprising facts about media usage  

View
Tuning in to radio advertising  

View
Need help hitting your goals? Would $36 billion help?  

View
Listen to the music: Ignition's new fan report  

View
Radio Matters 

View
iHeartRadio thriving – thanks to radio resurgence  

View
T-Mobile: We're turning on the FM chip 

View
No, Radio Isn't Dead -- In Fact, It's Doing Better Than Ever 

View
iHeartRadio thriving -- thanks to radio resurgence 

View
iHeartRadio Joins Snapchat Discover: Why Big Media Is Battling For Real Estate On The Disappearing Messaging App 

View
AT&T to activate FM Radio chips next year 

View
No second fiddle: Small and medium markets are vibrant radio marketplaces  

View
Radio: The All-But-Forgotten Medium With The Biggest Reach 

View
Radio giant Cumulus goes hog wild with country music 

View
How Hip-Hop Is Becoming the Oldies 

View
Radio—Yes, Terrestrial Radio—Is the No. 1 Medium In Terms of Reach 

View
Millennials love media on smartphones, shun live TV 

View
Radio D.J.s Offer Comfort and Community After Charleston Church Killings 

View
Can NextRadio app help make radio relevant for a digital audience? 

View
Why Country Radio Still Matters 

View
Streaming hasn’t killed the radio star 

View
RADIO STILL BEATS DIGITAL FOR MUSIC DISCOVERY 

View
RADIO, NOT YOUTUBE, IS STILL KING OF MUSIC DISCOVERY 

View
Study shows that radio's reach far exceeds advertiser perceptions  

View
The Perception vs. Reality study: A great opportunity for radio  

View
Successful charitable endeavors: A radio tradition  

View
New Advertiser Sizzle Video: Radio Matters to Advertisers  

View
Radio continues to boost ROI  

View
KDKA: The first commercial radio station celebrates its 95th anniversary today  

View
Radio fall classic: Sports radio hits a grand slam in October  

View
What advertising decision-makers value in radio sellers  

View
Radio and The Home Depot: Working together  

View
Advertisers share their positive views on radio  

View
Alpha Media quickly launches companywide campaign to aid flooding victims 

View
Radio formats fall into familiar trends in September  

View
Radio's returns have advertisers across categories tuning in  

View
Radio sales professionals: Advertising decision-makers want to hear unique ideas  

View
Radio: A friend indeed 

View
Seasonal patterns rule the day in the November radio ratings  

View
iHeartMedia: AM/FM radio is still in the driver's seat  

View
Radio personalities: Adding a personal touch 

View
Radio reaches the most Americans each week  

View
The most-used medium by millennials? Radio  

View
Tops of 2015: Audio  

View
Radio: The original social medium 

View
Christmas radio sets a new bar in 2015  

View
'Radio. It's On for Political' Highlights Radio's Expanding Role in 2016 Political Ad Campaigns  

View
'Radio. It's On for Political' Highlights Radio's Expanding Role in 2016 Political Ad Campaigns  

View
Third annual Westwood One Super Bowl Sound Awards winners  

View
Radio reaches key voters in Super Tuesday states  

View
2016 brings a pattern shift for radio  

View
Don't sleep on weekends when considering radio listening  

View
Election 2016 impacting voters 

View
Personality makes a difference 

View
News/talk radio becomes a political powerhouse  

View
Radio poised to take advantage of increased political ad spending  

View
Reach the engaged voter with news, talk and sports radio  

View
Radio drives results – for auto dealers  

View
Radio drives results – for auto dealers  

View
What’s the point? 

View
The beauty of co-op  

View
Urban contemporary and news/talk radio continue to soar  

View
Millennials have their audio companion in radio 

View
Looking beyond the spoken word on radio to reach voters  

View
Community causes can always count on radio for support 

View
Why radio political ad spending is roaring back in 2016 – and which operators will benefit the most  

View
Millennials flip the dial to classic hits as the summer starts  

View
Millennial radio listening habits differ by political views  

View
How to build an auto brand with audio: Subaru's stunning success via Carmichael Lynch's storytelling  

View
Hispanics and radio: A powerful combination 

View
When it’s time to get serious, Radio Matters 

View
Hope springs eternal for all sports and Spanish language radio  

View

Tutorial

Need help customizing your Radio Matters one-sheets? The short video clip below will step you through placing and positioning a logo in MS Word. Need more help? Ask RAB! Call 800-232-3131 or email MemberResponse@rab.com.



Regional Reps
LocalLeads
RECAS
Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Or use your account on Unify

Error message here!

Hide Error message here!

Forgot your password?

Or register your new account on Unify

Error message here!

Error message here!

Hide Error message here!

Lost your password? Please enter your email address. You will receive a link to create a new password.

Error message here!

Back to log-in

Close

Back to log-in

Close