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Other Radio Ad Lab Research Initiatives
This is a major industry commitment to a long-term and objective research program. In addition to our new major primary research studies, we also have several other initiatives underway:
The Radio Ad Lab Guide to Commercial Testing Services
A directory of companies which provide ad testing services oriented toward Radio.
The Radio Ad Lab Research Compendium
A distillation of 20 years of published effectiveness research.
Radio Ad Lab Case Studies
Case Study #1: Radio's Effect on Health-Care
Product Sales
100 GRPs of Radio delivered more sales at less cost than 60 GRPs of TV
Case Study #2: Radio's Incremental Value for
AT&T Consumer Division
Radio’s ROI outshines that of adding more TV advertising
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