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Personal Relevance II
The Radio Ad Lab has begun a new series of research projects under the umbrella theme, Radio and the Consumer's Mind: How Radio Works. The goal is to continue learning how radio advertising affects consumers differently than other forms of marketing. This new study, Personal Relevance Two: Radio’s Receptive Ad Environment, resulted from a high-quality telephone survey conducted by Harris Interactive. It expands upon the work begun with our very first research project, and our most important overall conclusion is this: Our new study suggests that radio listeners are especially receptive to advertising.
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