Welcome to the Radio Ad Lab on RAB.com, an independent organization established in 2001. The Radio Ad Lab is funded by Radio industry companies to further the understanding of how Radio advertising works, to measure Radio’s effectiveness and to increase advertiser and agency confidence in Radio.
The Radio Ad Lab mandate is to improve industry understanding of how Radio advertising works and increase advertiser/agency confidence in Radio as an advertising medium.
The video below features RAB's SVP/Marketing Scott Vowinkle. It's taken from RAB's upcoming series of online Academy classes for advanced Radio sellers and
demonstrates how to use Radio Ad Lab research to enhance proposals and presentations. Click the PLAY button below to start the video.
Playbooks (PDF)
The playbooks are designed to help you understand the study and key elements of each presentation. Please read each carefully before presenting the
either study to others. They are filled with helpful presentation tips, easy to express explanation of key findings and talking points that can impact to your presentation.
Transcripts
The complete, slide-by-slide narrative from each study as recorded by lead Radio Ad Lab researcher Jim Peacock.
Need Acrobat Reader To view the Playbook, you will need the latest version of Adobe Acrobat Reader. Clicik
here to get it.
