Radio Ad Lab

Welcome to the Radio Ad Lab, an independent organization established in 2001. The Radio Ad Lab is funded by Radio industry companies to further the understanding of how Radio advertising works, to measure Radio's effectiveness, and to increase advertiser and agency confidence in Radio.

The Radio Ad Lab Studies

• Engaging Emotions Through Effective Radio Ads
• Radio and the Internet: Powerful Complements for Advertisers
• Personal Relevance II
• Radio's ROI Advantage
• Synergy Study
• Personal Relevance, Personal Connections