• RADIO
• RESEARCH
• CREATIVE
• LINKS
• ABOUT RAB
• SIGN IN

Radio Ad Lab

Welcome to the Radio Ad Lab, an independent organization established in 2001.  The Radio Ad Lab is funded by Radio industry companies to further the understanding of how Radio advertising works, to measure Radio's effectiveness, and to increase advertiser and agency confidence in Radio.

The Radio Ad Lab Studies

• Latest: Engaging Emotions Through Effective Radio Ads
• Engagement, Emotions, and the Power of Radio: A Study of How Radio Affects Consumer Emotions
• Radio and the Internet: Powerful Complements for Advertisers
• Personal Relevance II
• Radio's ROI Advantage
• Synergy Study
• Personal Relevance, Personal Connections
• 3 in 1 RAL Study Summary

Radio Ad Lab Committee and Board

• The Committee
• The Board

Radio Ad Lab Whitepapers

• Radio Ads and Product Sales (Published January 2003)
• Estimating the Benefit of Adding Radio (Published May 2003)
• Radio and Execution (Published March 2004)

Other Research Initiatives

• Other Projects

Need Acrobat Reader
To view the Playbook, you will need the latest version of Adobe Acrobat Reader. Clicik here to get it.