Addressing Misconceptions About Radio

A major focus of the RAB national marketing staff is promoting the merits of Radio advertising in an on-going dialogue with marketers, planners, buyers, etc. This gives us a unique insight into their perceptions, and an opportunity to positively impact their viewpoint. We recently isolated eight major issues about Radio most often mentioned by marketers and agencies.

RAB then identified recent, timely data that dispels these Radio rumors, and developed a series of talking points that addresses these topics. While originally developed for the RAB National Marketing team, these talking points have applications locally and regionally as well.

We have outlined our findings in a quick, easy-to-digest reference guide. Please click here for the reference guide.