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Scarborough/RAB Automotive Study

Scarborough Research/RAB Automotive Study 1
Through the combination of Scarborough data on shopping habits, media patterns, lifestyles and demographics of American consumers with Radio Advertising Bureau (RAB) information on vehicle sales, this report is your tool to sell with greater intelligence in the automotive category.

Scarborough Research/RAB Automotive Study Part 2 2007
Part 2 of the Scarborough/RAB Automotive Study gives you even more insights to sell the automotive category.