Valerie Geller, broadcasting consultant, spoke last week at the NAB Show in Las Vegas on the need for communication within Radio stations. Her example shows the need for communication between Programming and Sales, but it can be applied to any two departments, including traditional media and New Media. This 5-minute video is something every sales department and programming department should see.
(Source: John Potter, VP/Training, Radio Advertising Bureau)
Bingo! Valerie Geller was pitch perfect when she teaches by not just example, but by having people learn by putting them in the others' shoes. Nothing beats that for true understanding, the kind needed in order to come together for any meaningful group success. It's a kind of leadership training that wins for everyone. I know it from my experience as a coach. Bravo! May 5, 2010 01:06 PM CDT, Adele Scheele , former KABC TalkRadio Host
I have seen her presentations and the results of her coaching. She is worth every penny clients pay her. I suggest that if you use her material at no cost, you at least put her contact material on the site so people willing to pay for ratings producing training can contact her. April 28, 2010 12:30 PM CDT, lynn.jimenez, kgo
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Could You Use $100,000?
That's what the winner of the coveted Grand Prize will take home from the 2010 Radio Mercury Awards!
Entries are currently being accepted for this year's competition, which for the first time will be open to spots that were delivered via IP stream to computers, mobile applications or any other Internet device.
So enter your single Radio commercials, that amazing campaign you created for a client, a compelling PSA, or your Internet-only spots by Friday, June 11. For more information, follow this link.
Check Out "The Best of Radio"
The RAB recently launched an exciting new website, "The Best of Radio", dedicated to providing professionals from ad agencies, Radio stations and production houses with tools and resources to improve their creative execution.
The website allows visitors to share their work, listen to award-winning spots and discuss all aspects of Radio advertising. The site also includes a social networking feature and additional resources from notable Radio advertising organizations.
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Valerie Geller, broadcasting consultant, spoke last week at the NAB Show in Las Vegas on the need for communication within Radio stations. Her example shows the need for communication between Programming and Sales, but it can be applied to any two departments, including traditional media and New Media. This 5-minute video is something every sales department and programming department should see.
