Wednesday, April 4, 2012 | Edited by Daniel Moores
Daily Sales Tip    | RST Archive    |    Job Postings    |    Training Calendar    |    RAB.com     |   Print This Article           

RAB Names Erica Farber President and CEO

Jeff Haley Embarking on a New Venture

Erica Farber has been named the new President and Chief Executive Officer of the Radio Advertising Bureau, it was announced on Tuesday by Scott Herman, Chairman of the RAB Board and Executive Vice President, Operations, CBS RADIO.

Farber, most recently Executive Vice President of the organization, will assume the RAB leadership post on April 16. Jeff Haley, who has led the organization for the last five years, is leaving to pursue a new opportunity.

Under Haley's stewardship, the RAB forged stronger relationships within the advertising marketplace and reshaped the organization into a full-service integrated membership, business development and training concern.

Haley recruited Farber in late 2011 to establish a cohesive membership and services practice within the RAB. Farber's selection comes with the endorsement of the RAB Board, which includes representation from a broad group of radio broadcasters across the U.S.

According to Herman, "Erica is an excellent selection, with the relevant skills and expertise to lead the RAB. She brings an impressive track record in radio sales and management. In addition, Erica has a clear understanding of the organization and what the broadcast industry requires from the RAB. She has demonstrated a strong capacity of working with multiple constituencies, which is critical to the RAB role."

"We thank Jeff for his guidance and leadership the past five years in helping to shape an organization that fits the radio and media landscape today," stated Herman. "He's left an indelible imprint on the industry and we thank him for his service and commitment."

Farber commented, "I'm honored to take on this responsibility and lead the Radio Advertising Bureau. In my short time at the organization, the passion and commitment has been exhilarating. I'm excited to build on the momentum set by Jeff and work with the Board and industry at-large to advocate for this great medium."

A veteran of the radio and broadcasting industries, Farber was CEO of the radio consulting and Internet service provider, The Farber Connection LLC, a firm she founded in 2010. During her 15-year tenure at Radio & Records, Farber held various positions, including COO, President, Publisher and CEO. Prior to that, Farber rose through the ranks at the INTEREP Companies and served as Executive Vice President/Radio Development Director.

In 2000, Farber received an American Broadcast Pioneer Award from the Broadcasters' Foundation, and has consistently been voted one of "The Most Influential Women in Radio" by the readers of Radio Ink Magazine. She currently serves as a Director of Arbitron, Director for the Broadcasters Foundation of America and the Library of American Broadcasting.





Click here to email to client



Back to Radio Sales Today
 


Click here to view Job Postings.


Webinar Tomorrow: Deals, Hyperlocal and Integrated Campaigns

Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.

Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.

This webinar will be offered on Thursday at 10 AM Central. For more information, click here.



RAB to Offer Special Marketing Sessions at NAB Show

In conjunction with the upcoming NAB Show in Las Vegas, April 14-19, the Radio Advertising Bureau will present five revenue-oriented sales and marketing workshops.

The first of these information-filled sessions, Return On Relationship (ROR) is the New Measure of Success, is scheduled for Monday, April 16, from 1:00-2:15 PM in Room N239/241. This presentation will focus on ways to enhance listener relationships and strengthen radio's appeal to advertisers, through such avenues as social media.

For more information on the NAB Show, the world's largest electronic media event, follow this link.

 

     


1-800-232-3131 | www.rab.com | To unsubscribe, CLICK HERE and enter REMOVE in the subject line.