The NAB Show this week was an exciting place to be. There was energy and a positive mood among broadcasters and exhibitors. Not only were there thousands of exhibitors filling the Las Vegas Convention Center, and celebrities like Donny Osmond, Bob Uecker and Betty White, but the information sessions presented ideas radio broadcasters could take home and immediately use to generate more revenue.
One of the sessions produced by RAB included a discussion of integrated media and advertising. In this 3-minute video, Julie Lane, Senior VP/Director of Katz Marketing Solutions, the division within Katz that creates integrated marketing solutions for advertisers, gave an example of how T-Mobile successfully used radio's integrated media capabilities.
Upcoming Webinar: Consultative Selling of Multi-Media
Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.
Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.
This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.