Thursday, May 3, 2012 | Edited by Daniel Moores
Daily Sales Tip    | RST Archive    |    Job Postings    |    Training Calendar    |    RAB.com     |   Print This Article           

WSM, Ernest Tubb Record Shop Celebrate 65-Year Advertising Partnership

The year was 1947. Harry Truman was President of the United States, Jackie Robinson played his first game for the Brooklyn Dodgers, test pilot Chuck Yeager broke the sound barrier, and a new house sold for less than $7,000.

The year 1947 -- May 3 to be exact -- also marked the opening of the Ernest Tubb Record Shop in Nashville, and the beginning of a unique business relationship that will celebrate a milestone anniversary today. Sixty-five years ago, the Ernest Tubb Record Shop joined the roster of advertisers on renowned country music radio station WSM 650 AM "The Legend," and has been a fixture on the station's airwaves ever since.

The cornerstone of this partnership is the Ernest Tubb Midnite Jamboree, a Saturday night tradition on WSM. Featuring such beloved country artists as Roy Acuff, Mel Tillis, Lynn Anderson, George Hamilton IV, Skeeter Davis, Boxcar Willie and Ernest Tubb himself, the Jamboree has served as a source of musical enjoyment for its fans each week for the past 65 years. The Ernest Tubb Midnite Jamboree is believed to be the second-longest-running radio show in the world.

"As a kid growing up in Maryland 650 miles away, there were three things in Nashville that were sacred to me: the Grand Ole Opry, WSM radio, and the Ernest Tubb Record Shop," said legendary WSM on-air personality Eddie Stubbs. "I listened to them whenever I could pull WSM in at night, and I started buying records from the shop by mail when I was 14 years old -- 36 years ago."

"I first came to Nashville on a family vacation the summer before my senior year in high school in 1978, and I'll never forget my first visit to the shop," he added. "I'm proud to say that I'm still a regular customer."

Congratulations to the Ernest Tubb Record Shop and WSM 650 "The Legend" on a Hall of Fame-worthy relationship, one that will hopefully last many more years.



Legendary WSM air personality Eddie Stubbs (right) congratulates Steve Bowen, manager of the downtown location of the Ernest Tubb Record Shop in Nashville, on the advertising partnership between WSM and the Ernest Tubb Record Shop that has spanned 65 years.



Click here to email to client



Back to Radio Sales Today
 


Click here to view Job Postings.


Upcoming Webinar: Consultative Selling of Multi-Media

Join RAB's Brandeis C. Hall and Jon Erdahl, president of 3D MediaVentures, for this informative webinar and learn the power of a consultative selling and marketing mix.

Find out what advertisers expect from radio sales professionals in client meetings, as you explore new CNA questions that correspond to today's changing marketing landscape. You'll come away with a list of recommendations tailored to various advertiser objectives, and a host of proven integrated marketing ideas.

This webinar will be offered on Tuesday, May 8, at 3 PM (Central), and again on Thursday, May 10, at 10 AM (Central). For more information, click here.



 

     


1-800-232-3131 | www.rab.com | To unsubscribe, CLICK HERE and enter REMOVE in the subject line.