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Upcoming Webinar: Deep Account Selling
Decisions on where to place the Big Dollars are made by Chief Marketing Officers, Brand Managers, and Agency Account Executives.
To reach the serious decision-makers and build an integrated campaign worthy of the Big Dollars, you must expand your relationships vertically within marketing and agency organizations.
Join RAB's Brandeis C. Hall for this idea-filled presentation, as you learn how to determine categories that are on the upswing, identify key decision-makers, create probing CNA questions, and utilize RAB research to save yourself time and effort.
This webinar will be offered twice: on Tuesday, October 9, at 3 PM (Central), and again on Thursday, October 11, at 10 AM (Central). For registration information, click here.