Monday, March 19, 2012 | Edited by Daniel Moores
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Toys 'R' Us Gets Blue for Autism Awareness

In an effort to bring awareness to autism, Toys "R" Us is launching its two-month in-store fundraising campaign at all TRU and Babies "R" Us stores and online through April 30, to benefit Autism Speaks.

To help attract more donations and increase awareness to the cause, TRU is incorporating the Autism Speaks "Light It Up Blue" theme, which inspired prominent landmarks and buildings to light up in blue to commemorate World Autism Awareness Day on April 2.

TRU's take, Shine a Light For Autism, gives people some fun ideas to go blue and demonstrate their concern for autism, including a special app on the TRU (and Babies "R' Us) Facebook page that allows fans to change their profile picture to blue.

"Since our partnership with Autism Speaks began six years ago, our customers and employees have embraced this cause, helping us contribute more than $12 million and assisting the organization in reaching significant milestones in research and family services," said Jerry Storch, chairman and CEO, Toys "R" Us, Inc. "Through this year's campaign, we hope to raise greater awareness for spectrum disorders, encouraging everyone to 'Shine A Light For Autism.'"

In-store, customers who donate $10 or more can take home a reusable shopping bag, which features an Autism Speaks super-hero surrounded by beams of light, designed by James Hogard, an artist with autism.

"Toys "R" Us and Babies "R" Us stores across the country are in a unique position to reach countless parents daily, providing important awareness information about autism in their stores and online, including a list of early warning signs for the disorder," said Mark Roithmayr, president of Autism Speaks. "We are thrilled to have their ongoing support in our research and advocacy efforts as we continue our work toward solving the autism puzzle."

(Source: Giftsanddec.com, 03/07/12)





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RAB Workshop at NAB Show to Focus on Integrated Marketing

The process of selling integrated media campaigns will be the subject of Integrated Marketing is the New Level of Consultative Selling, one of five RAB seminars to be held in conjunction with the NAB Show, April 14-19 in Las Vegas.

This session is set for Tuesday, April 17, from 9:00-10:15 AM in Room N239/241. All of the RAB-produced workshops at the NAB Show will be led by the Radio Advertising Bureau's Professional Development group.

For additional information on the NAB Show, the world's largest electronic media event, follow this link.

Upcoming Webinar: Deals, Hyperlocal and Integrated Campaigns

Deals are a big part of broadcasters' opportunities, and this webinar will give you new ideas for making money with deals -- whether you are currently in the deal business or just getting started.

Join RAB's John Potter and guest presenter Jennifer Norris, Digital Sales Manager at Clear Channel's leading deals market, for tips on such considerations as identifying the best deals categories, packaging deals with your campaigns, and creating effective proposals.

This webinar will be offered on Tuesday, April 3, at 3 PM (Central), and again on Thursday, April 5, at 10 AM Central. For more information, click here.

 
     
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