Thursday, June 7, 2012 | Edited by Daniel Moores
Daily Sales Tip    | RST Archive    |    Job Postings    |    Training Calendar    |    RAB.com     |   Print This Article           
Consumers Favor Different Retailers When Buying Outdoor Products

A market share analysis of outdoor living products by The Stevenson Co. shows that consumers pick and choose their retailers when it comes to outdoor power equipment, grills, mulch, and other lawn and garden merchandise.

The TraQline Quarterly report, the results of a survey that measures brand shares, retailer shares and consumer behavior trends, indicates that Walmart, Lowe's and The Home Depot all vie for the top spot selling charcoal grills. While Walmart is the share leader for charcoal grill purchases at 23%, Lowe's and The Home Depot follow closely behind at 20% and 19%, respectively.

Other highlights from the report include:
  • Compared with other retailers, more consumers choose to buy lawn and garden items from The Home Depot and Lowe's.
  • Consumers rely on Sears over any other retailer for purchasing lawn mowers, but Lowe's, having eclipsed The Home Depot, is catching up.
  • The Home Depot is the clear leader for bag mulch purchases, selling more than one-third of all mulch to U.S. consumers.
  • Consumers showed no strong preference for patio furniture shopping, with "other outlets" combined leading the pack ahead of individual, larger retailers and big-box stores.
"For many categories, Lowe's, The Home Depot and Walmart compete with each other for the lawn and garden customer," said Eric Voyer, VP of The Stevenson Co. "From a trend perspective, we're seeing an increase in the big-box home improvement stores' ability to attract customers.

"To increase market share and remain viable, retailers and manufacturers must continually look at the factors that drive consumers' purchasing habits and address these preferences in a meaningful way. Promotional activities and assortments play a huge role in winning the battle for the consumers," he added.

(Source: Home Channel News, 06/05/12)



Click here to email to client



Back to Radio Sales Today 		 


Click here to view Job Postings.

Upcoming Webinar: ROR vs. ROI

All advertisers would like to take advantage of the dedicated relationships radio stations have with their listeners, and leverage that loyalty to their own brands.

Join RAB's Brandeis C. Hall for this timely webinar, where you'll learn how to create loyalty-transfer using your on-air assets, social elements and event marketing, and provide meaningful ROR and ROI for advertisers while growing your station's bottom line.

This presentation will be offered twice -- on Tuesday, June 26, at 3 PM (Central), and again on Thursday, June 28, at 10 AM (Central). For registration information, click here.

 
     
1-800-232-3131 | www.rab.com | To unsubscribe, CLICK HERE and enter REMOVE in the subject line.