Friday, July 13, 2012 | Edited by Daniel Moores
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Socialogue: My Friend 'Likes' a Brand. Hmmm... Nearly One in Four People Say they Would Buy a Brand Because a Friend "Likes" or Follows the Brand on a Social Network Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor recently released the latest global infographic and commentary on the trends and behaviors that define people's lives in today's social media age. Twenty-two percent of people say they bought a brand because a friend follows or "likes" the brand on a social network. In the BRIC countries, that number rises to 39%, about four in ten people. It follows, then, that the better able a brand is to influence people to "like" it, the more sales it has the potential to drive. Now that's a piece of information brands that are socially active online should really like! (Source: Ipsos, 06/26/12. Data and details are available at http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5671) How You Can Make Money: Radio has always connected with consumers as a trusted source of information. Show advertisers the power of recommendation using the statistics in this story and point out how the only recommendation better than a post on social media is a post or product placement ad on a radio station's social media. Click here to email to client Back to Radio Sales Today |
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