Monday, July 16, 2012 | Edited by Daniel Moores
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Jersey Mike's Beverage Cups Highlight Non-Profit Partners Jersey Mike's Subs is hoping to educate and inspire its customers nationwide this summer, while boosting the visibility of non-profit organizations with special messages on millions of its 22-ounce beverage cups. Fifteen different stories highlighting Jersey Mike's charitable partners will all be available on cups in Jersey Mike's locations throughout the country. Among the featured charities are national organizations such as Wreaths Across America and Susan G. Komen for the Cure, as well as local ones such as Helping Hand Home for Children in Austin, Texas; Bert's Big Adventure in Atlanta; and Seattle, Chicago and Cincinnati Children's Hospitals. The stories will appear on 400,000 cups and are available here. "It's like reading the cereal box over breakfast -- we hope our customers will read our latest cup series with these touching stories from our partner organizations while eating their subs and understand that they can make a difference, too," said Peter Cancro, Jersey Mike's founder and CEO. "We know these cups will be a hit because our customers prove to us time and again when they support our fundraisers that giving back matters as much to them as it does to us." Each cup also will feature the statement: "Giving...Making a difference in someone's life." In 2011, Jersey Mike's locations throughout the country raised more than $2 million for local charities and distributed more than 200,000 free sub sandwiches to help numerous causes. "When we give back to our local communities, everyone benefits," Cancro said. (Source: QSRWeb.com, 07/11/12) What's In It For You: Marketing on cups is appearing with some success in other sectors as well, as the following blurb regarding a partnership with Tim Hortons and Dubai's Gulf News shows... Y&R Dubai approached global coffee chain Tim Hortons with the idea of adapting the coffee cup sleeve into an advertising medium for Gulf News. According to Springwise, the resulting "Headline News Cup Sleeve" is printed using a special printer at POS; the news headline is updated hourly. Also included on the cup sleeve are a short URL and a QR code directing customers to the Gulf News website. Close to 3,000 new Gulf News Twitter followers signed up within the first two weeks of the campaign's launch. Traffic on the Gulf News website grew by 41 percent, and subscriptions are up 2.8 percent to date. (Source: Stores.org, 07/2012) Certainly Radio stations can engage in a little R&D (Rip Off & Duplicate) and create similar campaigns across integrated platforms using their on-air, on-site, and digital resources. Click here to email to client Back to Radio Sales Today |
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