Thursday, March 20, 2014 | Edited by Daniel Moores
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Consumers Still Enjoying Happy Hour

Is Happy Hour still the after-work social occasion it once was? According to recent research from Technomic, almost 70% of adult beverage consumers say they order happy-hour drinks at least once in a while.

A blog post by Technomic associate editor Christine LaFave Grace reports that consumers ages 25-34 are the prime happy-hour celebrants, and men are more likely than women to be happy-hour patrons.

What are consumers' favorite happy-hour beverages? Beer ranks number one, slightly ahead of cocktails/mixed drinks.

(Source: Technomic, by Christine LaFave Grace, 02/25/14)
Link to full article: technomic.com

How You Can Make Money:
Radio has almost become synonymous with advertising and sponsorships for happy hours. Partner with local clubs/drinking establishments/restaurants on food and drink specials, in addition to guest appearances featuring station personalities (radio listeners are extremely loyal), and tie-ins with various sporting events that can fall beyond the normal daily "happy hours" (March Madness, Opening Day of major league baseball, the NFL Draft, etc.). "Why Radio" research shows that radio reaches 93% of domestic beer drinkers, along with 94% of imported and craft beer consumers each week.



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The NAB Show: A Chance to Learn!

The Radio Advertising Bureau will present five revenue and growth oriented sales and marketing sessions at this year's NAB Show, to be held in Las Vegas April 5-10, 2014.

On Monday, April 7, from 2:00-3:00 PM, Concentrating on Core Radio Revenues will be offered. Digital and integrated media are important, but don’t let these new attractions allow your salespeople to take their eye off of your primary revenue opportunities.

For more information on the NAB Show, follow this link.



 

     


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