Tuesday, December 1, 2009

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Opportunities in Today's Economy

In this week's edition, a new study shows ad executive optimism for boosting their ad budgets has risen to its highest point in two years. Saab's future is unclear as a sale from GM fails, and with it goes their marketing budget; meanwhile, Volkswagen unveils a plan to be "King of all automakers" by 2018. And a host of automakers hosted Black Friday sales events and incentives, but only 4% of survey-respondents even knew about them. What effect will that have on their year-end advertising?

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Get Ready for 2010!

Some people say the recovery is coming, while some say it is already here. But the big question is: Are you ready for it?

If not, plan on attending Getting Your Station Ready For The Economic Recovery Management Summit, scheduled for January 12-14, 2010, at the RAB's Dallas Academy. This highly-focused training session will provide managers with the tools they need to help their stations make 2010 a better year.

For more information, contact Mark Levy at 972/753-6756, or mlevy@rab.com. This class will be limited to 25 participants, so reserve your seat today!




Check Out "The Best of Radio"

The RAB recently launched an exciting new website, "The Best of Radio", dedicated to providing professionals from ad agencies, Radio stations and production houses with tools and resources to improve their creative execution.

The website allows visitors to share their work, listen to award-winning spots and discuss all aspects of Radio advertising. The site also includes a social networking feature and additional resources from notable Radio advertising organizations.

 

     

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