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What Stations Are Doing: KFNS, Five Guys Burgers Hold Fundraiser
Roxie Schopp, 3, and her newborn brother, Walker, 3 months, developed nearly fatal medical conditions at nearly the exact same time. So Big League Broadcasting's KFNS-AM The Fan St. Louis and Five Guys Burgers joined "Team Roxie," a growing group of people rallying behind the Schopp family of Creve Coeur, Missouri.
They held an all-day, all-night fundraiser on February 13 to help the family with out-of-pocket medical and other expenses. Roxie has a rare form of cancer, neuroblastoma.
While she was at Children's Hospital being diagnosed, her parents had to run Walker from the 9th floor of the hospital to the ER. He had an unknown heart problem: coarctation of his aorta. It nearly killed him. An emergency surgery saved his life.
Roxie stole the show from radio host Kevin Slaten as he helped raise money for her cause, reported KTVI-TV St. Louis.
"I love you," she said into a KFNS microphone, held by KFNS GM Dave Greene, who was so touched by "Team Roxie" he organized the fundraiser, featuring a live auction of Rams, Cardinals, and Blues ticket packages, with sweet "extras" for fans wanting to join Team Roxie. She was about 14 hours from heading back to Children's Hospital for round 5 of chemo.
"Two children, a baby boy who had heart surgery and 3-year-old girl who has cancer, they found out both of those things the same day," Slaten reminded the audience.
Donors kept calling in; customers kept rolling into Five Guys, which posted a monster day of sales in the worst weather of the season.
Ten percent of the sales went to Team Roxie. All proceeds from KFNS went to the cause.
Roxie has two more rounds of chemo, then a surgery to hopefully remove all of her cancer.
(Source: RBR.com, 02/14/12)
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Knowing your goals, writing down the tasks necessary to achieve those goals, and having a plan that helps you execute them is critical to successful sales and sales management.
Join RAB's John Potter for this information-filled presentation, as he explores proven systems and strategies for keeping your sales team focused and on track.
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RAB's In-Person Certified Radio Sales Management Class Set for March
RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, March 6-8, in Dallas.
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