Monday, March 5, 2012 | Edited by Daniel Moores
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What Stations Are Doing: Univision Partnership Creates Branded Newsstands and Airport Cafes

Media companies have extended their brands to brick and mortar stores and restaurants for decades -- from ESPN Zone restaurants to CNBC newsstands. Univision is the latest, inking a deal that will put it in some of America's busiest airports.

The Hispanic-targeted broadcaster has signed a licensing agreement with The Paradies Shops, which operates retail and food stores in 70 airports nationwide, including such busy hub cities as Atlanta, Charlotte, Chicago, Dallas, Denver, Phoenix and San Francisco. Together they'll develop Univision newsstands and Univision Deportes-branded sports cafés.

"Over nearly five decades, Univision has built a strong brand affinity with Hispanic consumers and we are always looking for ways to strengthen our relationship and directly serve our consumers," Univision Enterprises SVP Rick Alessandri says.

The Paradies Shops is the same company behind the CNBC-branded newsstands in airports and a "Sports Radio 66" WFAN, New York-branded store in JetBlue's Terminal 5 at New York's JFK airport.

CEO Gregg Paradies says the move is in part driven by demographics. He says the Univision deal is a "natural fit to offer travelers real-time access to culturally relevant premium Spanish content, cuisine and merchandise." The companies haven't announced when or where the first Univision-branded shops will open.

(Source: Inside Radio, 02/28/12)

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RAB Workshop at NAB Show to Focus on Integrated Marketing

The process of selling integrated media campaigns will be the subject of Integrated Marketing is the New Level of Consultative Selling, one of five RAB seminars to be held in conjunction with the NAB Show, April 14-19 in Las Vegas.

This session is set for Tuesday, April 17, from 9:00-10:15 AM in Room N239/241. All of the RAB-produced workshops at the NAB Show will be led by the Radio Advertising Bureau's Professional Development group.

For additional information on the NAB Show, the world's largest electronic media event, click here.

Webinar This Week: Accountability for Managers & Salespeople

Knowing your goals, writing down the tasks necessary to achieve those goals, and having a plan that helps you execute them is critical to successful sales and sales management.

Join RAB's John Potter for this information-filled presentation, as he explores proven systems and strategies for keeping your sales team focused and on track.

This webinar will be offered tomorrow at 3 PM (Central), and again on Thursday at 10 AM (Central). For registration details, follow this link.

 
     
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