Monday, April 16, 2012 | Edited by Daniel Moores
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What Stations Are Doing: Macy's Teams With Clear Channel to Find a Star

Clear Channel has scored a major sponsorship with one of America's biggest retail brands. Building off the popularity of music-based reality TV shows, the two companies are calling the promotion, "Macy's iHeartRadio Rising Star Campaign."

Whoever is chosen will perform during the 2012 iHeartRadio Music Festival in Las Vegas on September 21 and 22. A nationwide search will be held and 25 finalists selected. Fans will choose the winner through online voting at iheartradio.com/macys. The contest runs through May 4th.

The "Macy's iHeartRadio Rising Star" artist who secures the most online votes, will perform as an opening act on the iHeartRadio Music Festival stage in Las Vegas on Friday, September 21.

The selected artists will be promoted on more than 270 Clear Channel radio stations and websites in more than 140 cities across the country, online at iHeartRadio.com and via Clear Channel's social media sites. The artists will also be featured on "Rising Star," a digital iHeartRadio custom station, on in-store TVs in the MStyleLab department at Macy's, on macys.com and via Macy's social media sites.

The winner will also have the opportunity to perform at signature Macy's events including its four-city, high-fashion and music extravaganza -- Macy's Passport presents Glamorama.

(Source: Radio Ink, 04/10/12)

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