Tuesday, June 26, 2012 | Edited by Daniel Moores
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Survey of Home Improvement Pros Shows Big-Box Prominence

According to a quarterly survey of tens of thousands of home improvement professionals, more than 60% of pros shop at big boxes.

The survey, the TraQline PRO report from The Stevenson Co., also found pros -- including general contractors, painters, plumbers and landscapers -- are motivated by competitive prices when buying home improvement materials.

Market research shows the majority of home improvement professionals, with the exception of large commercial and residential construction pros, prefer to shop at The Home Depot. With 36 percent market share, The Home Depot is followed by Lowe's at 25 percent market share. Sears, with its lack of building materials such as drywall and lumber, trails both with only three percent of market share.

While big box retailers receive the most traffic from general contractors, 26 percent of painters prefer to shop at Sherwin-Williams and 23 percent of plumbers favor Ferguson Bath, Kitchen & Lighting Gallery. The Home Depot is gaining ground in paint sales with 19 percent share.

Other TraQline PRO findings include:
  • Competitive prices drive the majority (40%) of home improvement professionals' buying habits, while 33% are influenced by product quality;
  • Only 7% of home improvement professionals shop online, with the majority visiting the Web to compare prices, conduct basic product research and compare product features;
  • Fourteen percent of landscapers choose Stihl outdoor products;
  • Among general contractors, DeWalt remains the No. 1 brand in portable power tools with 29% market share.
"Big-box retailers fare well among home improvement professionals, with more than 60% shopping there," said Eric Voyer, VP of The Stevenson Co. "As professionals look for lowest cost and convenient options, we'll continue to track specialty retailers, lumberyards and supply stores to see if they are able to compete on price while focusing on product quality and service."

(Source: Home Channel News, 06/21/12)

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