Monday, September 10, 2012 | Edited by Daniel Moores
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Radio Cited as Car Safety Feature Allstate Insurance Company has named Sioux Falls, SD, as the city with the safest drivers -- a result it has a vested interest in, since that means it has less damage to cover there. The insurer says that an important habit of a safe driver is listening to local broadcast radio. Allstate says that on average, American drivers are involved in a collision once every ten years. The citizens of Sioux Falls beat that handily with a once-every-13.8-years average, 27.6% better than the norm. Allstate SVP Mike Roche said, "It is vital for us to educate American drivers about safe driving behaviors they can demonstrate on the road that will help make our roadways safer. Minimizing distractions, obeying traffic laws, and using your car's safety features like turn signals and headlights, are all ways to be safer, no matter where you drive." The company offers numerous pieces of advice on safe driving. But the one we're interested in involves knowledge and preparedness. Here's what Allstate had to say on that topic: "Know what's happening in the city during the time you're driving. Find out if there are events that may impact traffic, and listen to traffic reports on your car radio. Avoid traffic jams or explore alternative routes, if possible." (Source: Radio Business Report, 09/05/12) Why You Should Know This: Selling a traffic report sponsorship is nothing new, but how about adding a rotating safe driving tip to the back-end of each report and upping the rate? A local business with a national affiliate (such as Allstate) may not have "advertising" funds on hand to sponsor a traffic report, but may be able to tap into company Cause or Promotional funds to sponsor one with a safety tip. Click here to email to client Back to Radio Sales Today |
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