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What Radio Is Doing: Clear Channel Plans Justin Timberlake Roadblock
Using a tactic it first employed in 2011 to announce the lineup for the first iHeartRadio Music Festival, Clear Channel will roadblock 850 of its stations on Tuesday night to promote Justin Timberlake's new album in a partnership with retailer Target.
The two-minute roadblock will introduce the singer's "The 20/20 Experience" album and kick off a 30-minute album release party, featuring live music and conversation with Timberlake, to air live on 175 Clear Channel stations and stream live on Yahoo at 6pm PT.
The special will be televised on The CW Network the following evening. Clear Channel stations are giving away trips to the event to 120 fans through on-air contesting.
(Source: Inside Radio, 03/15/13)
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RAB's Seven Steps to Radio Selling Success to be Featured at NAB Show
Join the Radio Advertising Bureau's John Potter, as he presents the latest strategies your salespeople need to know when prospecting, getting the appointment, conducting a truly customer-centric CNA, presenting packages and proposals, and addressing objections and closing.
His session, RAB's Seven Steps to Radio Selling Success, is one of six RAB-produced workshops to be offered at the upcoming NAB Show, April 6-11 in Las Vegas. It's scheduled for Tuesday, April 9, from 4:00-5:15 PM.
The NAB Show is the world's largest event covering the development, management and delivery of content across all media. For more information, follow this link.
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Special NAB Show Offers Available to RAB Members!
As a proud partner of the 2013 NAB Show, the Radio Advertising Bureau is pleased to extend these special offers to our members for the NAB Show, April 6-11 in Las Vegas.
Register today with code EP51 to get $100 off* SMART Pass or Conference Flex Pass non-member rates. Or use code EP21 for a free Exhibits-only pass.
Rates go up March 22, so register today!
*Discount does not apply toward packages not listed. Registration includes access to the Show Floor.
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