||NADA Survey Ranks Consumer Preferences for New Vehicles
Both car and light-truck shoppers ranked Quality/Dependability as the No. 1 factor considered when making a new-vehicle purchasing decision, according to the latest survey from the National Automobile Dealers Association.
Fuel Economy, cited as the most important preference of both car and light-truck buyers in last year's survey, was selected as the second-most important factor by car shoppers in this year's survey. Light-truck shoppers ranked Brand as No. 2, one spot ahead of Fuel Economy.
"While higher gasoline prices and stiffer federal regulations have raised the profile of fuel economy over the past few years, the survey results clearly indicate that car and light-truck shoppers are looking for a trouble-free ownership experience above all else," said Jonathan Banks, executive automotive analyst for the NADA Used Car Guide.
Factors Considered Most Important in Next New Car Purchase
Quality & Dependability, 23.3%
Fuel Economy, 14.1%
Vehicle Design, 10.8%
Power & Performance, 8.1%
Warranty Coverage, 5.1%
Navigation System, 3.8%
Smartphone Connectivity, 3.1%
Versatility & Utility, 2.6%
Maintenance Fees, 1.6%
Driver-Assist Technologies, 1.3%
Insurance Fees, 1.1%
Factors Considered Most Important in Next New SUV/Truck Purchase
Quality & Dependability, 25.1%
Fuel Economy, 9.6%
Vehicle Design, 9.3%
Versatility & Utility, 7.6%
Towing & Payload Capacity, 6.6%
Power & Performance, 4.7%
Warranty Coverage, 3.9%
Smartphone Connectivity, 2.7%
Navigation System, 1.7%
Driver-Assist Technologies, 1.7%
Maintenance Fees, 0.9%
Insurance Fees, 0.8%
(Source: National Automobile Dealers Association, 09/05/13)
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