Streaming Commercials: Radio's Digital Money Maker
Audio/video accounts for one out of every three digital dollars radio is earning according to Borrell Associates. Most of that A/V revenue is generated from stations selling streaming commercials. Watch Zackary Lewis, CEO of streaming vendor, Liquid Compass, in this video as he shares tips to help you make more from your streaming.
Click here to view classified ads in the RAB Job Center.
First Radio Mercury Creative Workshop Scheduled
The Radio Mercury Awards will host "Radio On!", the first of a new series of creative workshops in New York City on December 2, courtesy of Katz Media Group and Arbitron, at the P.C. Richard & Son Theater.
Attendees will spend the day listening to real-life radio stories from Radio Mercury Award-winning agency creative directors, writers and producers. The "Radio On!" workshop will follow the creative path to a successful Radio commercial, from the brief all the way into the production studio.
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
For more information, contact Rob Boaden today at (843) 757-5066 or email@example.com.