||RAB Announces Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets sized 50-100. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market’s individual growth revenue needs.
The Radio industry has been pacing at a 6% growth YTD; yet local revenue has lagged. This initiative addresses some of the key barriers to revenue growth. RAB will work with market and station managers to assess their needs, challenges, and opportunities. RAB trainers will then present a unique training program in key markets.
Potential areas to be covered include sales management, business development, creative, advertising, and research with a drill-down into a market assessment and opportunities to drive business immediately.
Session topics may include but aren’t limited to the following:
• The Three Ways To Grow A Business
• The Difference Between Features and Benefits
• Selling on the Value of ROI
• Generational Marketing
• Increasing Sales Through Buyer-Style Identification
• Personal Branding
• Making the Most of a Down Economy
• Painless and Profitable Prospecting
• Making Money with Co-op and NTR
• The Best Ways to Get the Appointment
• How to Conduct a Successful Needs Analysis
• Schedules That Deliver Results for Advertisers
• New Trends In Alternative Revenue
• How to “Reallocate” Money from Competitive Media To Radio
• The “No-Tension” Method for Handling Objections: An Approach to Closing That Really Works
• Negotiation Strategies
• Creating Great Written Presentations
• Writing Ad Copy That “Sells Stuff”
“Radio has seen a terrific resurgence in 2010,” said Jeff Haley, President and CEO, RAB. “The marketplace continues to evolve and it is imperative our sales professionals have the right tools to compete in 2011. We believe this customized in-market training will bring great ROI for participants.”
To schedule your individual market or cluster training session, contact Mark Levy at (972) 753-6756 or email@example.com.
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First Radio Mercury Creative Workshop Scheduled
The Radio Mercury Awards will host "Radio On!", the first of a new series of creative workshops in New York City on February 9, 2011, courtesy of Katz Media Group and Arbitron, at the P.C. Richard & Son Theater.
Attendees will spend the day listening to real-life radio stories from Radio Mercury Award-winning agency creative directors, writers and producers. The "Radio On!" workshop will follow the creative path to a successful Radio commercial, from the brief all the way into the production studio.
For additional details and registration information, follow this link.