Stations with a robust database of loyal listeners are selling e-mail blasts for big bucks. Ruth Presslaff, President of Presslaff Interactive Revenue (www.presslaff.com), tells us in this video (2:13) how to generate the most revenue from this digital platform.
Click here to view classified ads in the RAB Job Center.
Are You Getting Your Share of Digital Business?
There is a reason Radio is not getting the Digital revenue it deserves: Too many clients don't think Radio sellers understand Digital. And that means the money that could be going to Radio, to your stations, to your commission checks, is likely going somewhere else.
It doesn't have to.
RAB's Certified Digital Marketing Consultant (CDMC) training will give you and your team the confidence and ability to present and close your station's Digital business. Period.
For more information, contact Rob Boaden today at (843) 757-5066 or email@example.com.
Creating Your 2011 Cause Marketing Calendar
The concept of Cause Marketing has captured the attention of virtually every corporate executive in the U.S. today. For many consumers, supporting a cause is a prerequisite for doing business with a company.
As part of this timely webinar, Alternative Revenue: Creating Your 2011 Cause Marketing Calendar, RAB's Brandeis C. Hall will offer you and your station a host of fresh ideas for various causes, campaigns and sponsorship projects that can be of benefit throughout the coming year!
This presentation is set for Thursday, December 9, at 10 AM (Central). For more details and registration information, click here.