The Radio Advertising Bureau (RAB) has announced a structural change of its training division – consolidation of all previous training and educational member services into one practice under the leadership of respected radio sales executive Sheila F. Kirby, SVP, Professional Development beginning February 1, 2011.
In her new position, Kirby, who reports to Jeff Haley, RAB President and CEO, will establish a cohesive professional development group across all of RAB's training services and work with the industry's leadership to develop a professional development practice positioned to serve an evolving industry sales force focused on digital, solution based marketing and sales efforts.
"I am thrilled about Sheila's joining the management ranks of the RAB," said Haley, RAB, President and CEO. He added, "I have worked closely with Sheila over the last four years as she served as an RAB Board Member and Chair of the RAB Sales and Management Conference and know there is no better person to lead this effort to ensure the Radio industry's sales managers are prepared to grow revenue for their companies."
"I am excited about joining the RAB," said Kirby, "I am very passionate about strengthening and enhancing our industry's sales force and image in the advertising marketplace and as a past RAB Board Member know how committed the organization is to doing just that."
Prior to joining the RAB, Kirby served as SVP of Talent Development for Tribune Sales Solutions overseeing Training and Development for Tribune's Publishing and Interactive divisions. Before that she was President of Strategic Sales Development for Interep. She serves on the Executive Committee for MIW and is a past RAB Board Member.
As part of this restructuring, Mark Levy, VP, Education Services, is leaving the RAB to pursue other interests. "Mark has been an important part of the RAB team. His desire to pursue a more entrepreneurial venture reflects his passion and commitment to help build great radio teams. We'll miss him and wish him well in his future endeavors," said Haley.
About the Radio Advertising Bureau:
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.
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