Radio Stations Drive Revenue With Social Media Blogs
Jon Erdahl, VP of Digital Strategy, McVay New Media, shows how stations are making money by selling personalities' blogs in this video (2:26). He talks about establishing your voice, making your blog compelling, and selling it!
Click here to view classified ads in the RAB Job Center.
How to Write Better Commercial Copy
Nothing ruins a good ad campaign faster than bad commercials, and in this instructional webinar, you'll learn fresh strategies for Creating Commercial Copy That Gets Results.
RAB's John Potter will show you how to brainstorm ideas that engage consumers, how to get client buy-in, and how to keep your spots from being boring, while also outlining the three elements that no commercial should be without.
This presentation is scheduled for Thursday, January 20, at 10 AM (Central). For more information and registration details, click here.
The RAB Revenue Road Show
The Radio Advertising Bureau is launching an In-Market Revenue Road Show focusing on markets in the 50-100 size range. The Road Show, scheduled for first quarter 2011, will include a turn-key training session customized for each market's individual growth revenue needs.
Potential areas to be covered include sales management, business development, creative strategies, advertising and research, and will feature an overall market assessment and opportunities to drive business immediately.
For additional information, contact RAB Member Response at 1-800-232-3131.