As pricing for banner ads declines, online contests are increasing in value. And who could do contests better than radio stations? Matt Coen of Second Street Media (www.secondstreetmedia.com) shows us in this video (2:51) how stations can make money selling online contests.
Matt gives this simple advice:
1. Plan your contest annual calendar.
2. Pull contests from your toolkit for advertisers looking for something different.
3. Use a quality platform that assures fair and clean contests.
Click here to view classified ads in the RAB Job Center.
How to Write Better Commercial Copy
Nothing ruins a good ad campaign faster than bad commercials, and in this instructional webinar, you'll learn fresh strategies for Creating Commercial Copy That Gets Results.
RAB's John Potter will show you how to brainstorm ideas that engage consumers, how to get client buy-in, and how to keep your spots from being boring, while also outlining the three elements that no commercial should be without.
This presentation is scheduled for Thursday, January 20, at 10 AM (Central). For more information and registration details, click here.
Introducing RAB's Online Management Training Program!
Based on the demand for a sales manager training program that does not necessitate travel, the RAB has created its new online Certified Radio Sales Management (CRSM) Course.
Certified Radio Sales Management delivers eight online classes that focus on the issues and topics that GMs and owners have determined are most important to them, including such considerations as hiring practices, compensation, accountability, budgeting systems, inventory pricing and training methods.
For more information, contact RAB Member Response at 1-800-232-3131.