Digital Focus | Friday, April 22, 2011
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IAB Reports 2010 Internet Advertising Revenue

According to a recent Interactive Advertising Bureau report, Internet revenues increased 15% in 2010. Internet advertising revenues in the U.S. totaled $7.45 billion in the fourth quarter of 2010, an increase of 15 percent from the 2010 third quarter total of $6.46 billion, and an increase of 19 percent from the 2009 fourth quarter total of $6.26 billion. 2010 full year Internet advertising revenues totaled $26.0 billion, up 15 percent from the $22.7 billion reported in 2009.

Search Continues to Lead, followed by Display Banners and Classifieds. Search revenue accounted for 46 percent of 2010 revenues, down slightly from the 47 percent reported in 2009.

Display advertising showed solid growth, accounting for 38 percent of 2010 revenue up from 35 percent in 2009. Digital video, which is a component of display advertising, increased 40 percent from 2009 to 2010.

(Source: IAB, April, 2011)



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Retail Marketing: In-Store Campaigns That Sell

Retail campaigns are now a mainstay of client-integrated marketing programs. From mass merchandisers to supermarkets to convenience stores to general retail, in-store events are expected to be a key element of a brand's overall marketing strategy.

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RAB invites you to be a part of the in-person "Certified Radio Sales Management" course, July 19-21 at the RAB Training Academy in Irving, Texas.

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