Alternative Revenue Focus | Monday, March 7, 2011
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Deal-A-Day Offers Will Grow

According to Peter Krasilovsky, Vice President and Program Director, BIA/Kelsey, consumer spending on deal-a-day offers will grow at a 35.1 percent compound annual growth rate, from $873 million in 2010 to $3.9 billion in 2015.

"The combination of fun offers and convenience makes deal-a-day a very attractive way to reach local users, and for publishers to work with small businesses. We expect to see some shift in local media spending resulting from the adoption of deal-a-day by local advertisers. We also believe that deal a day doesn't exist in a vacuum. It will become a part of the growing deals and offers landscape."

(Source: BIA/Kelsey, 03/04/11)

How You Can Make Money:
RAB ezAuction software makes creating a deal-of-the-day program easy while also giving stations the tools needed to host sophisticated online/on-air auctions and shopping shows. To find out more, call Dave Casper at 972-753-6760 or email dcasper@rab.com.



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